IDeaS Announces Spotlight, a New Demand Intelligence Solution
📈 IDeaS, a SAS company, announced the launch of IDeaS Spotlight in Minneapolis, Minnesota, a demand intelligence solution for hospitality revenue management. Spotlight combines demand forecast and price sensitivity to optimize marketing spend, targeting high-value opportunities with AI analytics. Key benefits include actionable forecast data for marketing, increased campaign conversion, proactive strategy adjustment, and enhanced team collaboration. Available to IDeaS clients in July 2025, it aims to provide a competitive advantage by transforming forecast insights into effective marketing actions.
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