Accor Develops Digital Meetings and Events Ecosystem
📅 Accor plans to launch a new digital meetings and events platform in late 2025, covering 5,600 hotels with 2.5 million square meters of event space and 800,000+ guestrooms. The platform will be fully available in early 2026. Partnering with Oracle, Backyou, iVvy, and Amadeus, this initiative aims to enhance booking experiences and integrate with Accor's loyalty program. Business travel spending is projected to rise to $1.4 trillion in 2026, reflecting increased value in face-to-face meetings.
Share