LODGING Staff - 10 Minutes News for Hoteliers - Page 97

1 min

SHR Launches AI Assistant to Automate CRS and CRM Platforms

💻 SHR, based in Houston, Texas, introduced a new AI Assistant that automates content within its CRS and CRM platforms. It provides multilingual updates, consistent messaging, and accessibility compliance. The AI Assistant reduces manual workload by generating room descriptions, promotional messaging, and image alt-text, ensuring consistency across all languages and systems. Hoteliers can adjust AI-generated content to match their brand voice within the CRM. SHR's CEO, Rodrigo Jimenez, emphasizes the role of AI in enhancing guest experiences and driving bookings and revenue.

2 min

Extended Stay America Opens 50th Premier Suites Hotel

🏨 Extended Stay America announced the opening of its 50th Premier Suites hotel in Schertz, Texas, a franchise developed by Provident Realty Advisors. The three-story, 115-room property features WiFi, breakfast, a fitness center, and fully-equipped kitchens in each suite. Located along the IH-35 corridor, the hotel is positioned to serve guests associated with the nearby Randolph Air Force Base and the area's growing development. Provident Realty Advisors plans to open new Premier Suites hotels in Kyle and Temple, Texas, and aims for 100 properties in three years.

3 min

Creating Meaningful Moments

🏨 Neha Jadhav grew up with parents in the hospitality industry, inspiring her career choice. She values creating meaningful guest experiences in the industry. Jadhav credits her parents as influential mentors, teaching her integrity, resilience, and the importance of risk-taking. Optimistic about diversity and inclusion in hospitality, she advocates for hiring based on qualifications, regardless of gender or ethnicity. While the lodging industry shows progress in women's leadership roles, initiatives like Wyndham’s Women Own The Room support further advancement, yet more efforts are needed for equal leadership access.

2 min

Vision Hospitality Group Shares Growth Plan for 2025

📌 Vision Hospitality Group, headquartered in Chattanooga, Tennessee, plans to open five new hotels and break ground on four others in 2025, with further renovations on four hotels planned. In 2024, the group opened three hotels totaling 435 rooms and completed $15.3 million in renovations across four Marriott-branded hotels. The openings in 2024 included 189-room Moxy Boulder, 101-suite Home2 Suites by Hilton Chattanooga East Ridge, 145-suite Element Atlanta Perimeter Center, and 115-room The Inn at Celebration. By the end of Q1 2025, Vision will have renovated 21% of its portfolio and expects 37% to be new or renovated by year's end. The company is also seeking strategic partnerships with other hotel ownership groups to share best practices and proprietary systems.

1 min

CoStar: U.S. Hotel Industry Reports Negative Weekly Comparisons

🏨 U.S. hotel industry reported year-over-year declines as of March 15, 2025: Occupancy dropped 3.5% to 64.2%, Average Daily Rate (ADR) fell 0.7% to $162.49, and Revenue Per Available Room (RevPAR) decreased 4.2% to $104.36. San Francisco's occupancy climbed 6.6% to 63.7%, Houston's ADR and RevPAR surged 13.8% and 16.0% to $137.98 and $97.21, respectively. Anaheim faced a 27.8% tumble in RevPAR to $149.51, while Seattle saw a 15.5% decline to $101.77 due to an event schedule shift.

2 min

Where Creativity Meets Opportunity

👨‍🎓 Leah Blank shifted her career focus to hospitality in 2018 with an Italian hotel development company in the U.S. Her professional role model, a boss of 12 years, taught her the value of passion in work. Blank credits her mother for resilience and determination. As co-chair of the Women’s Leadership Initiative committee and supporter of women-centric organizations, she observes an uptick in women's leadership roles in hospitality. Blank advocates for broader diversity in the lodging industry, emphasizing the need for mentorship and inclusive policies.

4 min

Hilton Operates More Than 125 Dual-Brand Hotels Worldwide

🔔 Hilton operates over 125 dual-brand properties globally. Dual-brand hotels are popular due to their flexibility and cost-saving benefits for owners. Key brand pairings include Tru by Hilton X Home2 Suites by Hilton (22%), Hilton Garden Inn X Homewood Suites by Hilton (16%), Hampton by Hilton X Homewood Suites by Hilton (15%), Hampton by Hilton X Home2 Suites by Hilton (14%), and Hilton Garden Inn X Home2 Suites by Hilton (9%). More than 100 dual-brand Hilton properties are under development, primarily in the United States. Recent openings include Tru by Hilton Phoenix Midtown X Home2 Suites by Hilton Phoenix Midtown, Tru by Hilton Lumberton X Home2 Suites by Hilton Lumberton, Tempo by Hilton Raleigh Downtown X Homewood Suites by Hilton Raleigh Downtown, Hampton by Hilton Austin East Side 5th Street X Home2 Suites by Hilton Austin East Side 5th Street, and Hilton Garden Inn Nashville West End Avenue X Home2 Suites by Hilton Nashville West End Avenue.

3 min

Amadeus: Travelers Are Seeking Experiences Enriched by Technology

📌 Amadeus' "Travel Dreams" report involved 6,000 travelers from the US, China, India, the UK, France, and Germany. Findings: 63% of hotel guests would pay 12% more for specific features, potentially raising revenues by $5,300 per room annually. Social media and influencers are increasingly driving travel choices. 50% of leisure travelers prioritize personalized service; 52% would trade personal data for tailored deals. Business travelers (71%) prefer online/self-service check-in, and 22% are open to cryptocurrency payments. Travelers report an average loss of $1,210 due to lack of insurance, with Chinese travelers estimating over $2,500. Virtual reality tours are favored by 82% of business and 66% of leisure travelers, while 50% would use AI for dining recommendations, and 18% would let AI write reviews.

1 min

CoStar: Mixed U.S. Hotel Industry Performance Results in February

🏨 In February 2025, U.S. hotel industry occupancy was at 59.1%, a 0.5% increase from February 2024. Average Daily Rate (ADR) rose by 1.4% to $159.39, and Revenue Per Available Room (RevPAR) grew by 1.9% to $94.24. Tampa saw the highest surge in occupancy among the Top 25 Markets, at 86.4% (up 9.2%). Minneapolis and St. Louis had the lowest occupancy rates, at 49.5% and 50.7% respectively. The Top 25 Markets also outperformed other markets in occupancy and ADR.

2 min

Passion, Growth, and Leadership

🏨 Danna Davis, influenced by mentor Alicia Kennedy at IHG, values leadership in hospitality that focuses on individual connections and motivation. Davis admires the resilience and determination exemplified by her family role models, including her grandmother and mother, who achieved managerial and senior VP positions in their respective fields. She highlights hospitality's forefront role in diversity and inclusion, emphasizing performance-based success and the industry's openness to diverse perspectives. Davis notes the thriving presence of women in leadership within hospitality, crediting past women's achievements for today's equal opportunities and earning potential.

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