7 insights (+7 actions) that will make you say โyesโ to Black Friday
💸 Black Friday 2024 (Nov 20โDec 3) shows: sales spread across key days, with Nov 25โ26, Nov 29, and Dec 1โ3 highlighted. Direct channel cancellations are lower (28%) compared to Booking (48%). Direct channels excel in long stays (6+ nights) and pre-selling summer. Campaign spend increased +21%, boosting revenue 82%, with ROAS of 29. Peak sales hours are 10 a.m.โ9 p.m., with a direct channel focus late afternoon. Ensure website offers best price and conditions to maximize direct bookings.
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