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Suzanne

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  • 2 min

Should Hotels Apply Strict or Flexible Cancellation Policies?

💸 Hotels are reconsidering cancellation policies. Adopting flexible rates instead of non-refundable ones could increase revenue, despite statistically higher cancellations. Non-refundable rates need discounts, impacting profits. In high seasons, longer cancellation windows with strict penalties allow room reselling, minimizing revenue loss. Shorter windows during low seasons boost market share. Flexible policies enhance hotel visibility, driving bookings. Balancing cancellations and bookings is crucial, as flexible rates ultimately generate more revenue.
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Training AI Agents to Improve Personalisation and Boost Conversion

💻 Hoteliers in 2025 must adapt to an AI-driven future by engaging with vendors to ensure AI implementation in technologies like PMS, RMS, CRM, and CMS. AI-powered tools such as chatbots (e.g., Asksuite and Quicktext) and CRM systems (e.g., Cendyn CRM, Amadeus GMS) are recommended to enhance customer service and data management. AI can address labor shortages and personalize guest experiences, emphasizing the necessity for hotels to embrace advanced tech solutions for efficiency and growth.
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Top Revenue Management Trends for Luxury Hospitality in 2025

🏦 Five-star luxury hotels, despite their superior service, often resist extreme price fluctuations due to cultural and psychological factors, limiting price ranges during low and peak seasons. Modern technology enables personalization of guest experiences, which, coupled with revenue management techniques, offers potential for significantly higher prices targeted at clients valuing such customization, thereby sustaining a high reputation and perceived value.
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AI Marketing Tips: Best Practices & Insights from Hospitality Experts

📡 AI in hotel marketing enables personalized guest communication, efficient data processing, and real-time market strategy adjustments. Hotels are advised to adopt a strategic approach, engage outside experts, and measure outcomes for full AI benefits. AI-driven chatbots offer instant responses, while data analysis of booking patterns and social media sentiment informs decision-making. AI enhances targeted advertising, content creation, and automates tasks like email and social media posting, optimizing marketing budgets and ROI, especially during high-demand periods.
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Best Practices for Managing Length of Stay Restrictions in Hotels

📈 In the hospitality industry, minimum stay restrictions can negatively impact market share, OTA visibility, and long-term ADR and occupancy rates. Special events can cause rate increases, naturally extending average stay lengths and optimizing operational costs. However, imposing minimum stays is typically discouraged, except during major events like New Year's Eve or the Champions League finals when rates alone may not manage bookings effectively. Incentivizing longer stays through promotions is preferred over implementing obligatory minimum stays.
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