Suzanne

2 min

Should Hotels Apply Strict or Flexible Cancellation Policies?

“People have always liked flexibility; it’s a market law that whenever you impose a restriction, you reduce your target market. The fact that the non-refundable rate is very popular in…

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2 min

Training AI Agents to Improve Personalisation and Boost Conversion

“There has been a lot of buzz and heated discussions about the role and impact of AI in the hospitality industry and travel in general. I have no doubt that…

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1 min

Top Revenue Management Trends for Luxury Hospitality in 2025

“Five-star luxury hotels are theoretically the ones that could benefit the most from revenue management applications due to the superior quality of service and rooms offered, far above average. However,…

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2 min

Top Hotel Marketing KPI Recommendations from Hospitality Leaders

“In addition to ROAS, the most important KPI is the website conversion rates! Hoteliers are spending their limited marketing dollars on SEO, paid search, metasearch, online media, PR, and social…

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2 min

AI Marketing Tips: Best Practices & Insights from Hospitality Experts

“Incorporating AI into hotel marketing activities can empower the hospitality industry. However, to fully unlock the potential of AI, hotels need to develop a clear AI strategy and seek guidance…

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2 min

Tips for Inspiring and Maintaining B2C Guest Loyalty in Hospitality

“Personalised experiences are essential for building guest loyalty. Designing services to each guest’s unique preferences creates a strong sense of value and connection. Collecting first-party information from guests during their…

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1 min

Best Practices for Managing Length of Stay Restrictions in Hotels

“It’s always preferable to avoid any form of restriction that creates friction in the market (non-refundable policies, minimum stays, restrictive payment policies, etc.). Minimum stays have more disadvantages than advantages;…

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1 min

Advice We Would Give To Our Younger Hospitality Selves

“Experience as much of the operation as you can. Learn it, breath it, absorb it. From a revenue standpoint, this will only help you understand more, and be more agile…

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2 min

Top Tips for Marketing and Selling Conference and Event Spaces

“Start by bundling packages to simplify the planning process and highlight clear value. Offering all-inclusive pricing that covers rooms, food, AV, and meeting space makes it easier for clients to…

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