Jason Emanis

1 min

Your Website Has a Deadline: The Accessibility Law Every Hotelier Must Know

📌 The European Accessibility Act (EAA) will be enforced on June 28, affecting EU hotel websites. It's mandatory for digital products, including travel and e-commerce websites, to be accessible to people with disabilities. Penalties for non-compliance can reach up to €60,000 in fines or 18 months of imprisonment. There are about 100 million people with disabilities in the EU. Five essential upgrades for website compliance include keyboard navigation, ARIA labels, text and contrast adjustments, AI-driven image descriptions, and an accessibility-first tabbing structure. Vision platform clients will receive automatic updates starting at €1,200, payable over four months, or they can opt-out and assume full liability.

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5 min

Hotel Content Mistakes That Cost You Bookings and How AI Fixes Them

📱 A study in the "Journal of Hospitality & Tourism Research" shows language in hotel descriptions affects room rates and bookings. SHR's AI Assistant optimizes room descriptions, translations, and adapts content for various channels to boost hotel profits. Key hotel content issues include time-consuming updates, neglected OTA/website updates, unoptimized mobile/voice search content, lack of multi-language support, and fragmented workflows. AI fixes include automated generation, multilingual translations, channel adaptation, seamless system integration, and reduced training time. SHR advises consistent branding and strategic AI use to streamline operations and increase efficiency.

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