Marketing

🌍 "Scroll, Heart, Fly: Social Media’s Impact on Travel 2024" by Phocuswright addresses key aspects of social media's effectiveness in travel marketing and user-generated content (UGC) roles. It examines platform usage for different trip components, engagement preferences, transparency expectations, and demographic-specific interactions, including with influencers. The study reveals difficulties in measuring the impact of social strategies and capturing consumer interactions with content. Marketers harness social commerce, which continues to grow nearly 17 years after Facebook introduced advertising.

📲 Autocamp in the Catskills transformed hotel key cards with branding and a QR code linking to local attractions and offers. Getaway, a hospitality startup with tiny houses across the US, smartly upsells an extra night during booking. At the Skift Short Term Rental Summit, Expedia's Tim Rosolio revealed that 42% of guests prioritize outdoor amenities. Kids' preferences increasingly influence family vacation bookings, suggesting a potential strategy involving kid influencers.

Selon une enquête de Booking.com, 39% des voyageurs mondiaux s'inspirent des réseaux sociaux pour planifier leurs vacances, tandis que 45% préfèrent les conseils de leurs amis et famille. Cette infographie indique que, pour les voyages de 2024, les médias sociaux sont l'une des principales sources d'inspiration. [[[POST_SCORE: +5.5]]]