January 29, 2026

📈 January 29, 2026, Minneapolis: IDeaS introduced Rate Data Advantage (RDA), enhancing market insights for hotels. By leveraging nearly 400 times more consumer rate data, RDA offers granular insights into room types and distribution channels. This AI-powered tool aids hoteliers in making precise pricing decisions and improving revenue strategies. Key benefits include data normalization, pricing precision, and faster decision-making. The solution is selectively available for IDeaS clients.

📈 Expenses are climbing 5-10% annually while the top line remains flat. In 2025, 30% of hotels managed to grow despite stagnation, as per STR's Isaac Collazo at the ALIS conference. Guest reviews, crucial to 75% of booking decisions, drive pricing power. Kalibri's CEO reports a -1.5% change in occupancy, +0.5% in ADR, and -1.0% in RevPAR, with expenses outpacing revenue. Operational excellence, visibility, and differentiation are key to capturing growth.

🏨 Parable Hospitality, founded in 2026, is headquartered in Aliso Viejo, California. They manage over 30 hotels in California and Hawaii, promoting a partnership-oriented approach. Scott Roby, president, emphasizes performance and transparency. The platform offers seven core features, such as integrated commercial leadership and technology-based insights. They are expanding into the Western U.S., aiming to enhance owner and guest experiences through storytelling and strategic management. For details, visit parablehospitality.com.

🏨 Karen Stephens and Aradhana Khowala discuss the future of tourism on the Hotel Moment Podcast. Aradhana, with two decades of experience across 85 countries, emphasizes the shift from sustainability to regenerative tourism, advocating for industries to give back more than they take. She critiques current travel AI as "lipstick on legacy" and highlights the need for systemic change in tourism. Amid global instability, tourism faces challenges, with lost revenues and reduced bookings impacting local economies.