10 February 2026 - 10 Minutes News for Hoteliers - Page 2

Cannes takes control of its off-season narrative

🏠 Cannes is deploying its “Cannes in Winter” strategy for the second year, from November 2025 to April 2026, targeting France, the UK, Italy, Germany, and Scandinavia. With 374 panels aiming for over five million impressions, the campaign spans Paris metro and airports like Geneva and Frankfurt. Partnering with Booking.com, it taps into 30 million monthly visitors. A special focus includes Valentine’s Day, with Staycation and VeryChic to bolster hotel performance in the off-season.

Cannes takes control of its off-season narrative

🏖 Cannes is tackling peak demand by pioneering a fresh strategy for managing tourism. This shift addresses a common issue in established destinations. The initiative underscores the urgent need for operators and investors to adapt.

4 min

Hilton’s 2026 Trends Report Investigates the Rise of the ‘Whycation’

🗺 Hilton’s 2026 Trends Report surveyed 14,000 travelers across 14 countries. 27% of business travelers seek solitude during work trips. 74% of travelers prefer trusted hotel brands, 48% cook meals on the road, and 77% explore local grocery stores. 71% of Americans plan to drive on their next vacation. 33% plan group trips for shared passions, and 73% traveling with children involve them in planning. 66% are influenced by parents’ hotel choices, with 52% exploring family roots.

1 min

Hilton Garden Inn Merced Opens

🏨 CHEVY CHASE, Maryland—PM Hotel Group opened Hilton Garden Inn Merced in Merced, California. Positioned near UC Merced and downtown, it caters to business and leisure travelers. The hotel offers contemporary guestrooms, event space, and dining amenities. Paul Sacco, chief growth and development officer, highlighted Merced’s economic growth, emphasizing the hotel's strategic importance. This opening expands PM Hotel Group’s presence on the West Coast, with the nearest managed property in Southern California.

5 min

Year of Opportunity: 2026 AHLA Board Chair Liam Brown Looks Forward to Leveraging Advocacy Momentum

🏨 2026, America: Celebrating its 250th anniversary and hosting the FIFA World Cup, the U.S. hospitality industry, led by AHLA’s new board chair Liam Brown, expects a demand surge. Marriott International’s Liam aims to enhance owner-brand relationships and promote hospitality careers. Challenges like rising costs and AI impacts persist, while franchising remains a growth model. AHLA will intensify efforts against human trafficking, advocate policy-wise, and focus on workforce development, emphasizing leadership and opportunity expansion within hospitality.

4 min

Your Rate Is a Promise. What Is It Promising?

💸 This week, analyze your off-peak rates. Average review analysis takes 10 minutes. Check if language indicates mismatched expectations. Rates should align with guest expectations—low rates lead to fewer profits even with full bookings. Guests booking discounted stays expect a different experience. Adjust listing descriptions for accurate representation, guiding guests to choose off-peak stays intentionally. Consider platform discrepancies—evaluate listings on Airbnb, Booking.com. Address mismatches to improve guest satisfaction and financial outcomes.

2 min

Columbia Hospitality Adds Seattle’s Hotel 1000 to Its Portfolio

📍 Columbia Hospitality, on February 1, 2026, in Seattle, Washington, will manage Hotel 1000, located downtown near Pike Place Market and the waterfront. The hotel features 120 rooms, including 36 suites and a 2,000-square-foot presidential suite. Amenities include The Nineteenth, a Topgolf Swing Suite, All Water Seafood & Oyster Bar, and Rosebay cocktail bar. Hotel 1000 will join Hyatt's Unbound Collection, enhancing Columbia Hospitality's diverse portfolio across the U.S.

4 min

Capella at Galaxy Macau introduces bespoke luxury to Macau

🏨 Capella at Galaxy Macau opened in Cotai, Macau, offering 95 suites and penthouses over 17 stories. Suites start at 128 sqm, with penthouses nearly 700 sqm. Highlights include Capella Culturists, bespoke experiences, and a 650+ whisky collection. Chef Vicky Cheng, Michelin-starred, leads the culinary scene, with his fine-dining restaurant opening in 2026. Signature experiences include helicopter tours and visits to Lai Chi Vun. This urban retreat sets a new luxury benchmark in Macau.

Reposition first, expand later: Ascott’s UK Playbook

This article was written by HospitalityOn. Click here to read the original article Located on Granby Street, close to Leicester railway station, the hotel benefits from a central urban position…

Reposition first, expand later: Ascott’s UK Playbook

🏨 Ascott relaunches Grand Hotel Leicester under The Unlimited Collection, shifting focus to repositioning culturally significant assets. This strategic choice responds to structural pressures in European hospitality, emphasizing growth in constrained markets rather than expanding supply.

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