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10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
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    • CSR and Sustainability
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Posts by author

Carlota Rodben

3 posts
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  • 8 min

Experience for Experience: Is It Worth Brands Losing Their Soul?

  • Carlota Rodben
  • 12 September 2025
The Scoop // Clients no longer buy logos, they buy the feeling of belonging. September has always been my favorite month. Back to school energy never left me, and September…
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  • 11 min

Where the Rich Are Moving Next & Why Its Redefining Luxury

  • Carlota Rodben
  • 4 September 2025
The Dive // What happens when UHNW families seek new homes for safety, vitality, and belonging, and why the industry must pay attention. This week on The Dive, we are…
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  • 11 min

How to Reclaim Iconicity? The Soho House Case

  • Carlota Rodben
  • 29 August 2025
The Brief // What It Takes to Stand Out, Endure, and Reconnect. Welcome to the first column of The Brief. A brand strategistโ€™s lens on specific brands: uncovering challenges, spotting…
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