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Carlota Rodben

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  • 6 min

The Age of Coherence: Where Luxury Meets Wellbeing

🏃️ The NYC Marathon drew 50,000 runners from 140+ countries. Bain & Company reports 74% of luxury consumers now value emotional wellbeing over product ownership. 80% of high-net-worth individuals prioritize experiences like travel, art, and wellbeing. McKinsey noted a 60% rise in consumer engagement with luxury content since 2020, with emotional satisfaction halved. A Deloitte study found 68% of senior leaders monitor biometric indicators daily, as wellness tools enter corporate wellness programs at Google, Microsoft, and Deloitte.
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  • 8 min

Experience for Experience: Is It Worth Brands Losing Their Soul?

📰 September marks the start of the key Fashion Week season, the most profitable 100 days for luxury brands. Florence Roussel, driving Monaco's Société des Bains de Mer strategy, emphasizes meaningful brand experiences. The Grand Prix de la Haute Joaillerie will debut in October 2025, redefining luxury with cultural energy. Post-Covid, brands chase Gen Z with experiences, risking dilution. Hermès and Chanel succeed by anchoring experiences in brand DNA. The focus is shifting from mere experiences to creating lasting meaning.
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  • 11 min

Where the Rich Are Moving Next & Why Its Redefining Luxury

💰 Ultra-high-net-worth families are relocating in record numbers, with 128,000 millionaires expected to move in 2025. Key destinations include the UAE, Australia, Singapore, Dubai, and Miami, driven by factors like safety, belonging, and wellness. The UK lost 10,800 millionaires in 2023. The wellness economy, valued at $1.8 trillion in 2024, reshapes migration influenced by health. Private cities like Telosa and Próspera emerge, reimagining luxury through governance and infrastructure aimed at stability and innovation.
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  • 11 min

How to Reclaim Iconicity? The Soho House Case

🏠 Soho House, founded in London in 1995 by Nick Jones, turns 30 this year. It returns to private ownership under MCR Hotels, with Ashton Kutcher joining the board. The brand once symbolized exclusivity and creativity but faced challenges with overexpansion, a 30% membership rise since 2021, diluted quality, and a 45% stock drop. Going private aims to restore its iconicity, focusing on intimacy, creativity, and belonging, as advised by Nicky Della Mote.
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