Kushal Walia

📣 Copycat is an AI-powered Python package using Google's Gemini AI models to generate Google Search ad copy for hotels, ensuring brand consistency and audience engagement. It provides benefits like tailored messaging, efficiency, and optimization for seasonal promotions. The tool uses a hotel's existing ads as a base to create a style guide, which then informs new ad creations for various keywords. Key features include style guide generation, customizable keywords, rapid scaling, and dynamic adaptability. Copycat's advanced technologies include Google Cloud Platform integration, Vertex AI API, Google Sheets compatibility, and a Python-based architecture. It offers evaluation methods to ensure ad quality and brand alignment.

🛫 Vietjet Thailand partnered with RateGain's AirGain for real-time pricing insights on 28th November 2024 in Noida. The collaboration aims to maintain competitive fares across Thailand and Asia's network, accessing data from over 300 airlines and 50+ OTAs. This helps Vietjet optimize pricing strategies, responding to market trends and passenger demands, while expanding sustainably without compromising on service quality. RateGain, founded in 2004, serves 3,200+ customers globally and aids revenue generation in the travel sector.

🏩 Noida, 26th November 2024: RateGain partners with Kamat Hotels (India) Limited, aiming to boost direct bookings and enhance guest acquisition across 18 luxury properties. RateGain's AI-powered SaaS, including UNO Demand Booster, will enhance Kamat Hotels' digital presence and ROAS, leveraging precise targeting and automated bidding. KHIL, founded in 1986 with over 85 years of legacy, leads in eco-sensitive hospitality with its flagship, The Orchid, and other heritage and leisure resorts.

💻 Noida, 19th November 2024: Mukesh Kumar appointed as General Counsel and Company Secretary of RateGain Travel Technologies Limited, joining as Senior Vice President – Legal & Compliance. With over 20 years of experience in legal roles at companies like PVR INOX Limited, NIIT, and Hero Motors Limited, Mukesh is recognized for his expertise in regulatory and corporate governance. He received Indian Achiever’s Award in 2022 and Golden Pinnacle Award in 2023. Bhanu Chopra, RateGain's Founder and Chairman, emphasizes the strengthening of their legal and compliance structure for global expansion. RateGain, founded in 2004, is a significant processor of electronic transactions and travel intent data, partnering with 3,200+ customers and 700+ partners across 100+ countries.

📱 In November 2024, hoteliers gain from digital marketing advances: Google's Travel Feeds in Search Ads up click-through rates by 20%, YouTube's Shorts monetization offers new ad tools and creator partnerships, and Meta's product catalogs add videos. Google enhances AI in Performance Max campaigns and critiques off-brand content, while YouTube citations in AI Overviews rose by 310% since August. These updates bolster personalized, automated marketing ahead of the holiday season.