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Martin Green

53 posts
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  • 3 min

The impact of artificial intelligence (AI) on marketing

📈 The "seven Ps" of marketing—Product, Price, Place, Promotion, People, Process, and Physical evidence—highlight the profession's complexity. AI's impact on marketing emerged in the 1990s with a focus on consumer insights through data mining. Europe's GDPR ensures high consumer data protection, contrasting with less stringent U.S. practices. AI tools like ChatGPT enhance content creation efficiency, especially for smaller businesses, while AI search bots streamline media coverage tracking for brands.
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  • 3 min

Rising through the ranks: guest lecturer Rivero reveals secrets of hospitality success

🏦 Rivero emphasizes choosing a hospitality brand that aligns with personal values for a fulfilling career, highlighting Ritz-Carlton as her favorite because it matches her DNA. She advises students to pursue internships in operations to understand hotel functioning deeply, a trait shared by successful hoteliers. Additionally, Rivero encourages creating customer experiences that go beyond the functional to emotional and 'wow' factors. In leadership, she stresses selecting and nurturing the right team to build loyalty and commitment, despite the hospitality industry's limitations in competing with flexible hours and high salaries.
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  • 7 min

Trading places: how two Glion students found fresh inspiration through a semester abroad

📝 Kartik Pandey from India, with a past in Korea, aims for a career in hospitality finance and is planning to specialize in International Hotel Development and Finance in semester 7 at Glion. Glion London hosts 200-300 students, 3-4 times fewer than its Swiss counterpart, allowing for a more personalized learning environment. The London faculty consists of industry professionals actively working in the hospitality sector. Kartik enjoyed London's diverse culinary scene and acted as a Student Ambassador. Charlotte Vrignaud is pursuing a Bachelor’s degree in International Hospitality Business at Glion and completed a semester at Les Roches Marbella. The campus is close to the beach and town center, offering insights into Spanish and Portuguese cultures. Charlotte highlighted Les Roches' focus on innovation and entrepreneurship compared to Glion's luxury hospitality emphasis. Editor’s note mentions that transfers to Les Roches Marbella are limited and on a first-come, first-served basis.
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  • 3 min

Field trips in our students’ own words – #2: Isaure Yeodet’s Swiss return

🏢 Isaure Yeodet, a French Master’s student at Glion London, participated in a week-long field trip to Switzerland as part of her studies in Real Estate, Finance and Hotel Development. The trip focused on hands-on learning and included meetings with industry professionals and alumni. Students acted as consultants, investigating issues at each hotel and presenting solutions to general managers. They explored sustainable practices, such as W Verbier’s on-request housekeeping service, and gained insights into hotel consulting careers.
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  • 4 min

World’s best luxury destinations – #3 French Polynesia

🌊 French Polynesia is spotlighted for summer travel, reachable from the US west coast in approx. 8 hours and 24 hours from Glion campus in Switzerland. Luxury resorts like St. Regis Bora Bora feature overwater villas, while Sofitel Kia Ora Moorea offers a fine-dining experience with a 5- or 7-course tasting menu. Conrad Bora Bora Nui includes cultural experiences, and The Brando showcases eco-friendly luxury with solar energy and seawater air-conditioning. Four Seasons Bora Bora provides extended stays with personalized plans for over 30-night guests. Activities include diving with manta rays, yacht charters, and cultural experiences at the Tiki Village Cultural Centre. 🌴
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  • 3 min

Chain gang: the Glion graduates embracing blockchain technologies

🏦 RL, Head of Wirex Private, provides a crypto banking service, leveraging blockchain to enhance traditional financial services. CP co-founded Mood Labs, a Dubai-based marketing agency for Web 3 firms, in 2022, offering marketing, consultancy and growth services. Their Glion education fostered essential soft skills aiding their blockchain-related careers. Blockchain shows potential in hospitality, particularly for improving loyalty programs and event ticketing, offering secure transferability of points and unique digital souvenirs via NFTs.
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  • 5 min

Home and away: Glion graduate’s hotel opening sparks plans for expansion

🏠 Filippo Brivio Sforza launched Casa Brivio in Milan, aiming to offer guests an authentic local experience. Gaining a deep understanding of cultures during his time at Glion Institute of Higher Education, Filippo's hotel reflects Milan's design heritage, featuring work by local designers Matteo Thun & Partners. Casa Brivio, which officially opened in April 2024, offers a hand-drawn map in every room to guide guests to local spots. Future plans include a bistro, event space, gym, spa, and potential expansion to cities like London and Paris.
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  • 4 min

Results-driven: The Insider meets Shannon Knapp, President and CEO of The Leading Hotels of the World

🏠 Shannon Knapp, CEO of Leading Hotels of the World (LHW), credits her study abroad experience in Geneva and her tenure at American Express's Travel division as formative to her hospitality career. LHW, with over 400 hotels in 80+ countries, launched the Sustainability Leaders collection in October 2023, recognizing nearly 100 hotels for sustainable practices aligned with the Global Sustainable Tourism Council (GSTC) criteria. The brand has observed a 30% revenue increase for hotels with Spa-Inclusive programs and a 10% extension in guest stays.
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