Rethinking Digital Strategy: Why Messaging Channels Are More Effective Than Hotel Guest Apps
💬 2025 trends show hotel apps are underutilized for in-stay communication. In a survey by eviivo, 60% of 450 travelers prefer SMS or WhatsApp, with just 4% opting for hotel apps. Global Business Travel Association found 61% of business travelers downloaded hotel apps, mainly for reservations and rewards, not communication. Instant messaging like SMS boasts 98% open rates. Operators are advised to focus on familiar channels and integrate AI for efficient, personalized guest interactions.
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