Nadine @ The Stanza

🏨 Fontenille Collection, founded in 2016 by Frederic Biousse and Guillaume Foucher, owns 12 boutique hotels in France, Italy, and Spain. The company produces 300,000 wine bottles annually and is expanding into Brittany, Burgundy, and the Alps. LVMH acquired a 23% stake four months ago. The first hotel cost €20M. Fontenille targets offering affordable luxury (€400-800/night) and relies heavily on direct bookings, with 80% of sales direct. Their strategy emphasizes heritage, community, and experiential luxury.