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Revfine.com

152 posts
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  • 1 min

How Can Hotels Integrate F&B Outlets into Marketing to Enhance The Guest Experience?

🥘 Luxury vacation rentals focus on F&B to enhance guest experiences by offering private chefs, authentic local cuisine, and agritourism opportunities. In Tuscany, guests can engage in olive pressing at villas and farms, contributing to the local economy. Switzerland offers mushroom hunting, berry picking, and cheesemaking experiences. These rentals feature kitchen and dining areas, enabling personalized culinary experiences and group gatherings, where guests can cook local produce collected during their stay.
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  • 5 min

The Myopic Pursuit of Channel ROAS: How to Avoid this Hotel Industry Pitfall

🏨 Hoteliers have been focusing on individual channel return on ad spend (ROAS), often showing high numbers, such as a 5:1 ROAS on Google Ads. However, this overlooks the multi-touch journey typical of modern consumer behavior, where a traveler might engage with multiple channels before booking. The article suggests moving towards multi-touch attribution models, valuing customer lifetime value (CLV), and investing in cross-channel data integration. It promotes a cultural shift to integrated marketing strategies, encouraging hotels to consider long-term customer relationships over immediate conversion rates. The solution is a holistic approach, transcending individual channel performance to foster brand loyalty and sustainable growth.
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  • 4 min

The Digital Concierge: How Technology Helps Hotels Add a Human Touch

🏨 Modern hotels integrate technology to enhance guest experiences, enabling personalized offers and efficient operations. Automation, like Plusgrade's automated front desk tool, streamlines tasks without replacing human interaction, allowing staff to provide memorable service. Data-driven technologies deliver timely, relevant offers through preferred guest channels, balancing digital convenience with personal recognition. This synergy aims to boost guest satisfaction and hotel ancillary revenue, while reinforcing human connections and service quality.
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  • 4 min

A/B Testing: The Secret to Success on Your Hotel Website

🏨 In the competitive hotel industry, A/B testing on hotel websites can enhance user experience and increase direct bookings. Testing elements like the booking engine, CTAs, and landing pages can reveal insights into customer preferences and behavior. Personalization through A/B testing offers tailored content and can reduce bounce rates, leading to higher engagement and conversion rates. With today's technology, experiments are easy to initiate without coding knowledge, allowing hoteliers to swiftly optimize their websites for better performance on their direct channels.
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