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Revfine.com

152 posts
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  • 5 min

7 Social Media Truths from High-Performing Hotel Marketing Teams

📱 High-performing hotel marketing teams recognize the unique nature of each social media channel and tailor their strategies accordingly. Authenticity is key in connecting with audiences, particularly illustrated by the shift in the wedding industry towards candid photos. Social media profiles serve as critical touchpoints akin to a hotel's main website, with platforms like TikTok becoming essential for search and discovery among Gen Z. Integrating public relations, sales, and marketing is crucial for a cohesive online presence. Keeping abreast of platform updates, such as Instagram's collaboration tool, can significantly boost engagement. Embracing the fun aspect of social media encourages more meaningful connections with potential guests. Experienced hospitality marketing agencies can help navigate the complexities of social media for hotels.
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  • 6 min

Interview with Founder Franco Grasso of Revenue Team by Franco Grasso

📱 Franco Grasso's first job in hospitality was in Rome, September 1981, as a luggage porter at a 4-star hotel. He started his company, Revenue Team by Franco Grasso, after realizing the need for market-driven pricing in hotel revenue management around 2000. By 2005, his methods led to success in 3000 ventures, and in 2006, he published Italy's first revenue management book, "Hotel Revenue Management," which became a bestseller. Grasso's firm is now the largest hotel revenue management consulting entity in Europe.
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  • 7 min

5 Revenue Management Tips for Beach, City, Mountain, or Countryside Hotels

The article provides specialized revenue management strategies for different types of hotels, such as city, beach, mountain, or countryside hotels, emphasizing online visibility, dynamic pricing, review management, and seasonal adjustments. It details various approaches like adjusting corporate rates, optimizing cancellation policies, and strategically managing room inventory, based on data and experience from the Franco Grasso Revenue Team. The article also promotes a free ebook offering 20 practical tips for enhancing hotel revenue management.
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  • 6 min

A 3-Step Guide to Improving Conversion Rates with A/B Testing

A/B testing is a powerful strategy for improving website conversion rates, particularly for hotel websites, as it allows for comparison between different elements like headlines, images, CTAs, and layouts to see what resonates best with potential guests. The article outlines a 3-step process entailing: identifying high-traffic but low-conversion pages using tools like Google Analytics, conducting the A/B test with variations of these elements to ensure statistical significance, and analyzing the results to implement the most successful version.
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  • 4 min

3 Essential Tips to Maximize Revenue Hoteliers Can Implement Right Away

This article outlines three revenue maximization strategies for hoteliers: analyzing pick-up and sales pace to adjust pricing and strategies, monitoring competitors' pricing to ensure competitive positioning, and implementing length-of-stay restrictions to increase occupancy and reduce turnover costs. Additionally, it suggests using a Revenue Management System (RMS) to automate these strategies and offers a free guide on hotel pricing strategies for independent hotels.
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  • 5 min

Booking Insights: Level-up Your Data Game with Leadtime Analytics

Leadtime Analytics, a crucial instrument for hotels, enables detailed tracking of the period from booking to guest check-in, providing insights to optimize pricing strategies, enhance forecasting, and improve overall performance. By analyzing patterns such as segment behavior, channel impact, and seasonal changes, hotels can better manage revenue, target marketing efforts, and adapt to market dynamics, leading to increased profitability and control over performance.
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