Identity Crisis in the European MICE Market
Hotels operating in the MICE market have traditionally been obsessed with processes and churning out proposals. But for hoteliers to Find and Grow the MICE segment, first you need to…
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Revfine.com
114 posts
Unleashing Data for Personalized Hotel Stays
Hotels are moving from traditional transactional models to relationship-focused approaches, driven by guests’ desire for personalized experiences and seamless interactions. Unleashing data for personalized hotel stays has become the key…
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Revenue Management Guide: Calculating Costs & Quality Analysis
As a hotelier, you know many factors go into your room rates. Three of those factors are your costs, current demand, and your hotel’s online visibility. Revenue management is the…
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Why Context is Everything in Hotel Analytics: Six Real-World Lessons
In hotel management, numbers are everywhere: dashboards, reports, presentations. These numbers offer a sense of control and clarity. But numbers on their own don’t tell the full story. Relying on…
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Broadened Horizons: 3 Ways Revenue Management Tools Can Influence Commercial Success
If you think of revenue management tools as solely a means for rolling out dynamic pricing strategies and making the most out of the demand for your property’s room inventory,…
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What the Luxury Traveler Really Wants – And How Hotels Can Deliver
Luxury travelers have redefined what exceptional service looks like. It’s no longer about excess—it’s about ease, control, and relevance. High-value guests aren’t looking for endless choices or over-the-top service. They…
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What to Do When Your GM Wants You to “Fix” the Forecast
Forecasting is never easy—but it gets a whole lot harder when someone asks you to “adjust” the numbers. If your General Manager (GM) pushes for a rosier picture than the…
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AI-Driven Analytics Will Provide Hard Fast ROI – But Are Hotels Ready?
For hoteliers looking to Find customers, convert them to Book, and Grow revenue amid stiff competition, smarter data insights are necessary. But if more isn’t done to bring system data…
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How to Segment Your Guests: 5 Basic Tips to Boost Conversions
Understanding your guests is key to standing out as a hotel. But with diverse demographics and travel styles, a one-size-fits-all approach simply won’t cut it. This is where guest segmentation…
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The Five Building Blocks of Hotel Revenue Maximization
Revenue is the lifeblood of any hotel. The more effectively you generate, capture, and optimize it, the more successful your property will be. But too many revenue managers still rely…
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