Revfine.com - 10 Minutes News for Hoteliers - Page 6

6 min

A Guide to Marketing Hotel Sustainability

🌎 2023 report shows 69% of travelers seek sustainable options, with 56% of Gen Z willing to pay more for eco-friendly travel. Hotels are urged to adapt by using data for targeting eco-conscious travelers and collaborating with green agencies. Strategies include promoting eco-credentials, transparency, and on-property sustainability efforts. This shift aligns with growing demand for responsible tourism amidst climate change, offering a competitive advantage in the hospitality industry.

5 min

Guests Expectations in 2025: A Complete Guide on How to Engage Travelers

As time passes and technology keeps evolving, we enter into a new era of guest expectations. As we’ve said before, it’s no longer enough to meet their needs simply, the…

3 min

Unlock Hidden Revenue: How Ancillary Sales Can Elevate Your TRevPAR

Is boosting ancillary revenue just one more thing on your already packed to-do list? It doesn’t have to be. If you’re already offering extras or promoting additional services, you’re on…

5 min

Revenue Management is About Much More Than Pricing

When hoteliers, hotel owners, or management seek the help of a revenue management consultant or outsourcing company, they often mention something like, “We’ve casually practiced revenue management in the past.”…

5 min

11 Things to Consider When Choosing A Machu Picchu Package Tour

🗺 Planning a trip to Machu Picchu? Modern tour packages include virtual previews, AR on-site enhancements, and immersive audio guides to enrich your journey. With real-time translation and interactive maps, you’ll explore the ruins with ease. Safety is prioritized through wearable tech, while eco-friendly practices reduce environmental impact. Virtual reality add-ons allow remote family participation, and pre-trip simulations prepare you for altitude and trails. Choose packages wisely to blend history and technology seamlessly.

4 min

7 Top Takeaways for Revenue Managers from the Unfold 2025 Event

📈 At Mews Unfold 2025, hoteliers discussed the shift from rooms to experiences, emphasizing moments over mere occupancy. With 70% of US travelers using AI for trip planning, the focus is on emotional intelligence and clean, actionable data. The industry moves from RevPAR to RevPAG, integrating local cultures, and prioritizes cybersecurity. Success is in connection, agility, and personalization. Attendees are urged to embrace change and technology to enhance guest experiences.

6 min

Creating a Data-Driven Culture in Hotels: Why just getting a BI platform is not enough.

📈 Hotels worldwide have heavily invested in BI tools but struggle with data-informed decision-making. Despite having advanced dashboards, many decisions remain gut-driven. A data-driven culture is crucial: teams should rely on data, not assumptions. Steps include leadership using data, setting clear goals, customizing dashboards for departments, and fostering data literacy. Success isn't about having most data but actionable insights that align teams and drive competitive advantage. Leadership commitment and a shared mindset are key.

6 min

Satisfaction Up, Volume Flat, What’s Driving the Divide?

🏨 Q1 2025 saw global guest satisfaction grow, with the Global Review Index™ reaching 86.7%, the highest in four years. Review volume increased slightly by 0.7% compared to Q1 2024; however, major platforms like Agoda and Tripadvisor saw declines. Notably, Hotels.com surged by 38.2%. While satisfaction improved across categories, the Value index slightly dropped. The global management response rate grew to 69.2%, with average response time reduced to 3.1 days. Regional trends varied, with North America leading in volume growth (+6.3%).

5 min

Guest Segmentation Is Failing Hotels: 5 Specific Ways to Do Better with Available Data

📨 Research shows 81% of customers prefer personalized experiences. Many hotels struggle with segmentation, leading to wasted marketing efforts. 21% of legitimate marketing emails land in spam due to poor targeting. By using guest data like stay dates, country of origin, rate codes, room types, and booking methods, hotels can enhance email relevance and engagement, driving better ROI. Effective segmentation helps convert OTA bookers to direct clients, boosting loyalty and revenue through tailored offers.

4 min

Group Bookings vs. Transient: How to Always Choose What’s Best for Your Property

🏨 Group bookings offer stability, predictable revenue, and operational ease, especially during low-demand periods. They allow booking in advance but may displace more profitable transient guests, who offer higher ADR and rate control. A revenue displacement analysis helps determine profitability by comparing group value to potential transient earnings. Example: $5,500 group revenue (10 rooms, 2 nights) versus $3,900 transient. For optimal decisions, leverage data insights and consider negotiation strategies.

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