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Revfine.com

164 posts
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  • 5 min

Guest Segmentation Is Failing Hotels: 5 Specific Ways to Do Better with Available Data

📨 Research shows 81% of customers prefer personalized experiences. Many hotels struggle with segmentation, leading to wasted marketing efforts. 21% of legitimate marketing emails land in spam due to poor targeting. By using guest data like stay dates, country of origin, rate codes, room types, and booking methods, hotels can enhance email relevance and engagement, driving better ROI. Effective segmentation helps convert OTA bookers to direct clients, boosting loyalty and revenue through tailored offers.
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  • 4 min

Group Bookings vs. Transient: How to Always Choose What’s Best for Your Property

🏨 Group bookings offer stability, predictable revenue, and operational ease, especially during low-demand periods. They allow booking in advance but may displace more profitable transient guests, who offer higher ADR and rate control. A revenue displacement analysis helps determine profitability by comparing group value to potential transient earnings. Example: $5,500 group revenue (10 rooms, 2 nights) versus $3,900 transient. For optimal decisions, leverage data insights and consider negotiation strategies.
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  • 6 min

Beyond Bookings: How Hotel Marketing Drives Revenue Beyond the Reservation

💸 Marketing strategies can boost business revenue by up to 25%, while companies with strong brand loyalty see a 3-7% revenue increase over competitors. A luxury hotel with no visibility fails to attract guests, highlighting the importance of marketing for direct bookings and customer retention. Effective marketing includes a mobile-optimized website, high-quality visuals, and genuine reviews. Multi-channel communication can lead to 9x more conversions, and selling to an existing customer has a 60-70% success rate compared to 5-20% for new prospects. Retention strategies are cost-effective, potentially 7 times less expensive than acquiring new guests.
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  • 6 min

The PMS Training Problem (and How Good UX Can Help)

🏨 Cloudbeds and NYU's Tisch Center of Hospitality conducted the PMS User Experience Report, surveying 500 hotel employees across five countries. The report highlights that 73% of hotel employees are trained on PMS systems in person, 26% find PMS does not integrate well with other systems, and over 20% of staff with less than one year on the job are likely to leave. Intuitive PMS UX can reduce onboarding time, improve efficiency, and lower turnover rates. A good PMS UX features intuitive navigation, customizable dashboards, contextual training tools, smart features, and intelligence tools for better operational decisions.
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  • 4 min

How Guest Experience Drives Hotel Revenue (and How to Maximize It)

🏨 A Cornell study reveals a 1.42% increase in RevPAR for each one-point rise in online review scores. Hotels can raise prices by 2% without losing market share given a positive guest experience. Happy guests often become repeat customers, spending 13% to 29% more than new ones. Key performance indicators such as Guest Satisfaction Score (GSS), Net Promoter Score (NPS), and Revenue per Guest (RevPAG) are essential to track the impact of guest satisfaction on revenue. Personalization, anticipatory service, and empowering staff, like Ritz-Carlton's $2,000 guest satisfaction fund, can significantly enhance guest experience and financial performance.
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  • 4 min

AI Agents Are Now Booking Hotel Rooms – Is Your Property Ready?

🏨 OpenAI's Operator, in research preview and available to Pro users in the US, is an AI-powered digital agent that books hotel rooms without APIs. It navigates websites to perform tasks such as booking hotels, offering a potential shift in revenue management strategies. Hoteliers are advised to make their websites AI-friendly to maintain direct bookings and brand loyalty. Ligula Hospitality Group uses Atomize RMS to automate rates across 41 properties. Mews offers a platform with dynamic pricing integrations, guest profile tools, and design automation for AI readiness.
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