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Suzanne1

29 posts
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  • 1 min

Best Practices for Managing Length of Stay Restrictions in Hotels

📈 In the hospitality industry, minimum stay restrictions can negatively impact market share, OTA visibility, and long-term ADR and occupancy rates. Special events can cause rate increases, naturally extending average stay lengths and optimizing operational costs. However, imposing minimum stays is typically discouraged, except during major events like New Year's Eve or the Champions League finals when rates alone may not manage bookings effectively. Incentivizing longer stays through promotions is preferred over implementing obligatory minimum stays.
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  • 2 min

Top Tips for Marketing and Selling Conference and Event Spaces

📍 Dolce Hotels and Resorts enhanced their event services with offerings like all-inclusive packages, unique value-add events such as Iron Chef competitions, and customised team-building activities. Utilizing testimonials, digital marketing, and virtual tours, they emphasized flexibility, creativity, and credibility to attract new business and provide clients with a clear vision of their event potential. Engaging content and immersive experiences played key roles in their marketing success.
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Data Collection Tips for Delivering Personalised Guest Experiences

📃 In the boutique hotel industry, personalisation drives direct bookings by making guests feel valued. Hotels collect preferences through pre-stay surveys, enhancing stays with tailored experiences like custom wine tasting recommendations. Website behavior and intent data enable personalized messaging, increasing conversion rates. Mobile apps allow guests to customize their stays further and remember preferences for future visits, while post-stay feedback surveys refine the experience. Transparency about data usage and robust security measures are vital for guest trust and privacy.
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Can Metrics from Other Industries Bring Value to Hospitality?

🔔 Hospitality industry's innovation hindered by CEOs often coming from within the sector; call for new metrics from diverse industries. Example: "On-time Delivery" KPI, successful deliveries/total deliveries * 100 = OTD rate. Proposed hospitality metrics: 'On-time Room Availability Rate' and 'On-time Service Delivery Rate' to enhance punctuality and efficiency, aiming to increase guest satisfaction and loyalty.
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Integrating Sustainability Practices into Hotel Marketing Strategies

🌳 Hotels integrating sustainability into marketing strategies enhance their appeal to eco-conscious consumers by showcasing energy-efficient lighting, water conservation, and waste reduction initiatives. They partner with local sustainable suppliers, share green initiatives via social media, and offer promotions for guests who engage in sustainable practices. Challenges include initial investments and resistance to change, but the long-term benefits are customer loyalty and a competitive edge.
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