Marketing

China is teaching Western brands the secret to travel content: show your audience, don’t tell them. In China, they’re booking trips directly from the videos they watch. When people are…

Perfecting Your Hotel’s Guest Targeting Strategy for 2025 Table of Contents

This article was written by Travolution. Click here to read the original article Civitatis, the platform for booking activities, excursions, and guided tours in Spanish, has reported record-breaking growth across…

“Book Direct” means nothing if you don’t give them a reason. We’ve audited dozens of boutique hotel websites. And 98% of them make the same mistake: They want direct bookings……

Lot’s of Tripadvisor rumours flying around today. Shares are up a lot. A few points – maybe not particularly related: 1. I created a 23 page strategic plan for Tripadvisor…

Strategies, rebrands and marketing budgets. LVMH and their marketing agency shift. Airline loyalty programs. More on the shift of search to AI. Hello, Last week I participated in a great…

Viral PR Kit, your buzz booster. Transform influencers into true brand advocates and generate the kind of organic buzz that money can’t buy. Creating an exceptional influencer PR kit is…