Marketing

🌐 Booking might prefer ChatGPT as a paid channel, leveraging its marketing muscle and margins to dominate the space, similar to its strategy with Google. Paid channels allow companies to buy top positions, giving competitive advantages to those with substantial resources.

💻 Extended Stay America (ESA) launched Client Connect to enhance long-term stays for business travelers. Available immediately, it offers dedicated account management and streamlines existing services under one platform. With over 30 years of expertise, ESA targets construction crews, traveling nurses, and military personnel. Client Connect provides flexible booking, affordable rates, billing simplification, and nationwide amenities across 700 properties. ESA commits to evolving the program, driven by client feedback and changing business travel needs.

📱 Meta's Andromeda AI and TikTok's algorithm advancements are transforming advertising on platforms into one-to-one hyper-personalized interactions. Brands must now provide more creative content than ever before, which is costly to produce manually. Tests show that increased creative diversity boosts revenue by 19% and ROAS by up to 38%. To address this, Nest Commerce's Hummingbird generates unlimited assets efficiently, ensuring brand safety and control. This innovation is set to revolutionize paid social media strategies.

📚 Boston University professor Leora invested two years writing a book, released on September 15, 2024, focusing on marketing as critical and strategic thinking. She emphasizes education over selling, hospitality as marketing, and adapting to digital and physical visibility. Leora's teaching at ESSEC Business School involved practical marketing projects, and her students' input shaped the book. Her approach includes a scorecard for strategic and critical thinking, with her work even sparking job offers for students.

📶 Sep 15, 2025, hotels globally: The Hotels Network introduces a promotion offering 1GB of free eSIM data for travelers booking directly through a hotel’s website. This perk is designed to discourage the use of OTAs like Booking.com and Expedia. The eSIM data is automatically activated upon arrival, requiring no SIM swapping or roaming charges. Hotels integrate this into their personalization platforms effortlessly, enhancing direct booking appeal and boosting customer loyalty.

🏨 Grand Zuri, a prominent hospitality brand, delivers unique experiences and has received numerous accolades. D-EDGE, a SaaS company, supports over 17,000 hotels in 150+ countries with cloud-based solutions for hotel distribution, involving 500 experts across 25 countries. As an Accor subsidiary, D-EDGE's ecosystem includes 550+ partners. Accor itself operates over 5,700 properties and 10,000 food and beverage venues in 110 countries.

🏨 Paris-based MyBoutiqueHotel partners with Influence Society to enhance its global reach. Founded in 2006, MyBoutiqueHotel offers a curated selection of over 10,000 boutique and designer hotels in 55 countries. This collaboration aims to strengthen their niche positioning through multilingual campaigns and data-driven strategies. Xavier Bentes, CEO of MyBoutiqueHotel, emphasizes maintaining their unique boutique identity. Influence Society specializes in digital marketing within high-end hospitality, aligning with MyBoutiqueHotel's design-focused approach.