Marketing

📑 In a conversation led by Nancy Mendelson, Victoria Feldman de Falco of Redpoint emphasizes aligning marketing, PR, and operations to boost hospitality growth. Drawing on 40+ years of experience, Victoria suggests creative campaigns like "Cyber Monday for Hotels" and "Baggage Buyback" to illustrate effective collaboration. Key insights include fostering risk tolerance and protecting PR budgets. The conversation offers practical steps for enhancing team collaboration and driving brand value.

💸 Hotels.com introduces "Save Your Way"™ on October 2025, allowing travelers flexible use of member discounts. Users can choose between instant savings at booking or banking rewards for future use. This feature benefits business travelers, leisure planners, and loyalty enthusiasts seeking control over their discounts. A pioneering release, it highlights Hotels.com's commitment to enhancing customer experience and loyalty. Check out how it works: [link](https://bit.ly/4nLqsfw).

💰 Expedia Group's research reveals hotels lose 6% of revenue annually due to fragmented distribution. A survey of 2,000 hotel revenue managers across eight countries shows 98% experience rate leakage, with 52% using 4-6 distribution partners. Hotels spend an average of $40,100 annually on B2B distribution, with 25% spending over $50,000. The study suggests a centralized distribution platform could reduce leakage and improve revenue, as 99% of hoteliers agree on its benefits.

📈 OTAs, direct bookings, and GDS are crucial for a hotel’s revenue strategy. OTAs offer reach but charge high commissions (15-25%). Direct bookings maximize profits with zero commissions but need marketing investment. GDS targets corporate clients, offering higher ADRs and fewer cancellations. Balancing these channels enhances occupancy and profitability. STAAH technology centralizes channel management, integrating OTAs, GDS, and direct bookings for optimal results. Balancing these channels is key to a resilient hotel business.

📈 In the hotel industry, marketing alone often falls short without revenue management alignment. Investing in brand-specific Google Ads can result in fewer OTA bookings and increased costs, reducing total revenue. Revenue Managers are crucial, balancing direct bookings and OTA partnerships, enhancing profit and guest loyalty. Explore the synergy between Digital Marketing and Revenue Management to optimize both aspects. Read more insights here: [link](https://lnkd.in/dfBHxEHi). #RevenueManagement #DigitalMarketing #HotelIndustry

🛫 Oct 7, 2025, Airbnb faces challenges with slower international travel and rising hotel competition. 2Q25 revenue increased by 13% to $3.1 billion, yet room-night growth decelerates. Data indicates weakened U.S. inbound trips from Europe, impacting long-haul stays. Travelers opt for last-minute hotel bookings, favoring Expedia and Booking Holdings. Despite strong cash flow and buybacks, Airbnb's high valuation raises concerns about its growth sustainability amidst a cooling travel market.

🏖 The Surin Phuket leveraged its marketing strategy, aligning it with the natural traveler’s journey to boost presence in a competitive market. Collaborating with D-EDGE, the focus was on timing, relevance, and guest intent, not high-volume ads. This approach led to sustainable growth in visibility and conversions, aiding in attracting travelers keen on authenticity and beauty, while maintaining its quiet elegance and encouraging direct bookings.

💰 Hotels should focus on personalized incentives over blanket discounts to attract high-value guests. Generic discounts often attract low-spending visitors and fail to foster loyalty. Data shows that 61% of consumers are willing to pay more for personalized experiences, yet only 23% report receiving them during hotel stays. It's five to ten times cheaper to retain existing customers, who spend 67% more on average. Strategies such as segmenting high-value guests and offering personalized rewards boost revenue and long-term growth.