‘Passion travel’ is the future
🏖️ Conducted on Jul 17, 2024, a survey by Thrillist, Vox Media, and The Circus involving 2,000 adults aged 18-75, spotlights Gen Z's influence on travel. 76% of Gen Z and Millennials believe travel is integral to identity, with 88% citing personal growth contributions. Financially, 89% of Gen Z and 87% of Millennials prioritize travel, opting for unique, lesser-known destinations (84%). Passion-driven experiences are preferred by 77%, and 63% prioritize activities over flights for upcoming travel.
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