10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
    • Airbnb news
    • AI News in Hospitality
    • Marriott news
    • Booking.com news
    • OTA News
    • UCP news
    • PMS news
  • The Columns
  • Posts
    • Hotel Marketing
    • Revenue Management
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 More
    • Largest Hotel Brands by Traffic
    • Hotel Brands of the World
    • OTAs of the World
    • Most read Articles
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
    • Airbnb news
    • AI News in Hospitality
    • Marriott news
    • Booking.com news
    • OTA News
    • UCP news
    • PMS news
  • The Columns
  • Posts
    • Hotel Marketing
    • Revenue Management
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 More
    • Largest Hotel Brands by Traffic
    • Hotel Brands of the World
    • OTAs of the World
    • Most read Articles
  • About us

Floating on the Amazon

  • 10minhotel
  • 7 February 2026
  • 2 minute read
Total
0
Shares
0
0
0

The other night in Miami, I found myself in a position that is one of the distinct privileges of a life in hospitality. I was assisting an old friend and colleague with some technology needs at his restaurant, Amazonica. Instead of grabbing a quick bite at the bar or burying my face in a laptop, I sat at a table, dining solo.

For the uninitiated, dining alone is often seen as a lonely pursuit. For an insider, it is the best seat in the house to observe the theatre of operations. And make no mistake, when done right, a dining room is pure theatre.

I watched the floor. It wasn’t just people moving food from point A to point B; it was a ballet. The staff moved with a purposeful yet gliding motion throughout the venue. No frantic rushing, no wasted steps, just fluid, intentional movement. Over the course of the meal, multiple members of the team attended my table. In a lesser establishment, this fragmentation leads to chaos. Here, it was seamless. Everyone who approached was acutely aware of the stage of the service, the status of the dish, and the nuances of the table.

For the average diner, this fluidity registers simply as joy; a night where everything just feels right. They bask in the ease of it. But for the industry professional, watching this unfold hits differently. We don’t just see the service; we see the grind. We recognize the hours of briefing, the rigorous training, and the relentless cultivation of culture required to make the difficult look effortless.

Live from Brussels
Trending
Live from Brussels

There is a profound difference between a “server” and a “waiter.” A server is a transport mechanism. A waiter practices a craft. They understand the sanctity of the guest’s space, hovering on the periphery, invisible until the split second they are needed. They never break the flow.

I was there to fix the tech. But I stayed for the art, reminded that while systems support the operation, only culture delivers the magic.

Life is so tech. But the best service is purely human.

Mark Fancourt

Total
0
Shares
Share 0
Tweet 0
Pin it 0
Next Article

Humans Are Starving for Connection. Hospitality Can Deliver It. – Heather Dunwoody

  • Josiah Mackenzie
  • 7 February 2026
View Post
You should like too
View Post
  • The Columns

Branding is never done

  • 10minhotel.com
  • 9 April 2026
View Post
  • The Columns

Hallucinated Bookings: Travel’s New Bug

  • 10minhotel
  • 28 March 2026
View Post
  • The Columns

Airline Shrugged

  • 10minhotel
  • 28 March 2026
View Post
  • The Columns

Cognitive Flexibility: The Only Souvenir Actually Worth Bringing Home

  • 10minhotel
  • 21 March 2026
View Post
  • The Columns

A Room For The Night

  • 10minhotel
  • 21 March 2026
View Post
  • The Columns

100% Discount

  • 10minhotel
  • 14 March 2026
View Post
  • The Columns

Against Travel: Sgalambro, Callard, and the Illusion of Tourism

  • 10minhotel
  • 14 March 2026
View Post
  • The Columns

Where We’re Going, We Don’t Need Roads: When AI Becomes the API

  • 10minhotel
  • 7 March 2026
Sponsored Posts
  • SOCIETIES Vol 5: Google AI Travel, Guerlain, and the Rise of Design Hospitality

    View Post
  • Luxury Hotels Shift to Mobile Technology, Eliminating Fixed Workstations for Seamless Guest Services and Staff Flexibility

    View Post
  • Quicktext becomes Quinta. Tomorrow, your bookings will go through AI agents. Are you ready?

    View Post
Join our 300,000+ Readers!
Most Read
  • The Hidden Reality of Hotel General Managers
    • 10 April 2026
  • Branding is never done
    • 9 April 2026
  • Hospitality tech drew over $1 billion in the last year, with PMS and AI-led platforms capturing biggest share
    • 13 April 2026
  • Enterprise AI Is Scaling Fast Hotels Are Still Catching Up
    • 13 April 2026
  • RMS and GoCardless Partner to Help Hospitality Operators Cut Payment Costs
    • 14 April 2026
Sponsors
  • SOCIETIES Vol 5: Google AI Travel, Guerlain, and the Rise of Design Hospitality
  • Luxury Hotels Shift to Mobile Technology, Eliminating Fixed Workstations for Seamless Guest Services and Staff Flexibility
  • Quicktext becomes Quinta. Tomorrow, your bookings will go through AI agents. Are you ready?
Top News
  • The Hotel Internet Is Controlled by a Handful of Brands
    • 13 April 2026
  • Amsterdam-Based Company Alerts Users to Data Breach Involving Booking Details and Personal Information, Excludes Payment Data
    • 13 April 2026
  • Bleisure Travel Sector to Surge from $315.3 Billion in 2022 to $731.4 Billion by 2032, Driven by Remote Work Trends
    • 13 April 2026
  • Independent Hotels Enhance Revenue Management with Demand Forecasting to Optimize Pricing and Increase Profitability
    • 13 April 2026
  • FIFA World Cup 2026 to Boost Mexico Hotel Demand; Success Hinges on Pricing, Segmentation, and Operational Execution
    • 13 April 2026
Contact informations

contact@10minutes.news

Advertise with us
Contact Tony to learn more: tony@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • The Columns
  • Posts
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 More
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.