a.barbosa

📊 The year 2025 shows structural resilience in the upper-upscale and luxury hotel segment. Performance dynamics are driven by pricing over volume growth. Data from MKG Consulting highlight a positive RevPAR trend, despite seasonal volatility. Operators prioritize average rate optimization, favoring price over occupancy.

📈 In 2025, France's hotel market is stabilizing after years of shocks. Expert Adrien Lanotte, with 20 years of experience, analyzes sector shifts and key performance indicators. Understanding these changes is crucial for grasping the current demands and future trajectory of the industry in both France and Europe.