The role of the hotel website is changing. AI is doing the heavy lifting. The marketing funnel model tells us that before a customer buys anything, they must go through these 5… | Adam Hamadache FIH
💻 Over the next 12-18 months, hotel websites will see decreased traffic but higher conversion rates, as AI streamlines the marketing funnel. Previously, customers learned about hotels through search engines, but AI now simplifies discovery with prompts like: "Tell me about [your brand]." It enables the purchase process with platforms like DirectBooker and The Hotels Network. Websites must now optimize content to fuel AI recommendations, shifting their role from digital shop windows to AI support.
Share
