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10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
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    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
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Posts by author

Adelaide Macarez

13 posts
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  • 4 min

The Budget Paradox: Why Do Hotels Have Unlimited Budgets for Expensive Reservations?

  • Adelaide Macarez
  • 22 July 2025
There’s a striking difference between how hotels approach their distribution channels. For their direct channel, hotels typically allocate a yearly budget for their team, marketing, and technology costs. For OTAs,…
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  • 2 min

Duetto and The Hotels Network, a Lighthouse Company, Announce Strategic Partnership to Boost Direct Hotel Bookings and Optimize Marketing Spend

  • Adelaide Macarez
  • 9 July 2025
Duetto, the world’s leading revenue management software provider for the hospitality industry, and The Hotels Network (THN), a Lighthouse company and the leading direct growth platform for hotels, today announced…
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  • 3 min

When Storytelling Sparks Bookings: Lessons from The White Lotus Effect

  • Adelaide Macarez
  • 2 July 2025
In the fast-moving world of hospitality marketing, few tools are as compelling as storytelling. When The White Lotus chose Thailand as the backdrop for its latest season, it wasn’t just…
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  • 3 min

Accessibility is Good Hospitality: What Hoteliers Need to Know About the European Accessibility Act

  • Adelaide Macarez
  • 18 June 2025
With the June 28, 2025 deadline for the European Accessibility Act (EAA) fast approaching, hoteliers operating in or targeting the EU face a pivotal moment: ensuring their digital channels are…
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  • 2 min

The Hotels Network Introduces Superpilot: Pioneering Autonomous Website Personalization for Hotels

  • Adelaide Macarez
  • 12 June 2025
The Hotels Network (THN), a Lighthouse company and direct channel growth platform for hotels, is introducing Superpilot, the first AI-powered recommendation system set to revolutionize hotel website personalization and direct…
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  • 2 min

The Hotels Network’s AI Receptionist KITT Now Available on Oracle Cloud Marketplace

  • Adelaide Macarez
  • 4 June 2025
 Barcelona, June 4th– The Hotels Network (THN), a leading provider of direct growth solutions for hotels and an Oracle partner, today announced KITT, THN’s AI Receptionist, is available on Oracle…
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  • 2 min

Unlock the Summer Surge: Hotel Campaigns That Convert

  • Adelaide Macarez
  • 29 May 2025
Summer is heating up, and so is travel. With international tourism reaching 1.4 billion travelers in 2024, up 11% from the year before, hotels have a golden opportunity to tap…
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  • 2 min

How Small Luxury Hotels of the World Tripled Average Booking Value with AI

  • Adelaide Macarez
  • 27 May 2025
In today’s competitive luxury hospitality market, a personalized online guest experience is key to driving direct bookings. Small Luxury Hotels of the World,  known for their unique boutique properties and…
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  • 2 min

BWH Hotels Scandinavia Partners with The Hotels Network to Enhance Direct Channel Performance

  • Adelaide Macarez
  • 9 April 2025
BWH Hotels Scandinavia has partnered with The Hotels Network (THN), recently named the #1 Direct Booking Tool of 2025, to strengthen its direct booking strategy. The group is now using…
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  • 3 min

From Gamification to Growth: How MJ Holidays’ Easter Egg Hunt Led To 600+ Emails Collected

  • Adelaide Macarez
  • 1 April 2025
  With Easter just around the corner, there’s no better time to take inspiration from past campaigns that nailed the holiday spirit—and MJ Holidays did just that. Last year, they…
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Last Posts
  • Triptease and Revinate Announce Partnership to Increase Direct Bookings
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