Adelaide Macarez - 10 Minutes News for Hoteliers

4 min

Why Gen Z Checks Out Hotels That Check In With the Planet

🌎 87% of Gen Z travelers are willing to pay more for sustainable options, reflecting their strong commitment to environmental and social responsibility. Hotels can attract them by using renewable energy, eliminating single-use plastics, and supporting local economies. Transparency through certifications like Green Key or EarthCheck builds trust. By 2027, Gen Z will comprise nearly half of all travelers, emphasizing the importance of sustainability and ethical practices to engage this demographic effectively in the hospitality industry.

3 min

Beyond the Website: Powering Mobile App Personalization

📱 Hotels are boosting direct bookings using The Hotels Network (THN) for mobile app personalization. THN is the first to offer this service, integrating it across desktop and mobile platforms. App users, who often have short, focused sessions, can access personalized offers such as member-only deals and in-stay upsells. Implementing THN is simple via an SDK for iOS and Android, resulting in higher booking rates and increased revenue from upselling services.

4 min

The Budget Paradox: Why Do Hotels Have Unlimited Budgets for Expensive Reservations?

💸 Hotels allocate a fixed yearly budget for direct bookings, but unlimited commissions for OTAs. Indirect bookings cost twice as much as direct ones (16% vs. 8%). To boost direct bookings, reinvest 10% of revenue in marketing, and implement a per-booking budget after the first 100. Also, allocate more for marketing high-end rooms and incentivize staff with a direct booking commission. This strategy aims for uncapped growth in the most profitable channel.

2 min

Duetto and The Hotels Network, a Lighthouse Company, Announce Strategic Partnership to Boost Direct Hotel Bookings and Optimize Marketing Spend

📈 Duetto and The Hotels Network announced a partnership to boost direct bookings and optimize marketing in the hospitality industry. By integrating Duetto’s Dynamic Rate Engine with THN’s platform, hotels can use real-time occupancy data for targeted offers. The initiative, supported by Victoria Fisher at Penta Hotels, aims to enhance conversion rates, customer experience, and marketing efficiency. Duetto operates in over 6,800 hotels globally and has won HotelTechAwards from 2022 to 2025.

3 min

When Storytelling Sparks Bookings: Lessons from The White Lotus Effect

📰 In February, Minor Hotels saw a 104% year-over-year increase in website traffic, with direct online bookings at Anantara resorts jumping by 41%. Bookings surged 53% and 180% during weekends of February 17 and 24, linked to "The White Lotus" season premiere. Anantara Bophut Koh Samui Resort capitalized by offering themed experiences, enhancing guest engagement and upselling opportunities. The strategy leveraged cultural buzz to boost conversions and revenue, illustrating the impact of storytelling in hospitality marketing.

3 min

Accessibility is Good Hospitality: What Hoteliers Need to Know About the European Accessibility Act

📅 June 28, 2025 deadline is set for the European Accessibility Act (EAA), affecting EU-focused hoteliers' digital channels. Complying involves adhering to WCAG 2.1 AA standards, ensuring websites are accessible for users with impairments. Key requirements include screen reader compatibility, keyboard navigation, and color contrast. Beyond compliance, accessibility enhances user experience, SEO, and brand reputation. The Hotels Network aids compliance through personalized, inclusive tools, facilitating a seamless digital experience for all users.

2 min

The Hotels Network Introduces Superpilot: Pioneering Autonomous Website Personalization for Hotels

💻 The Hotels Network (THN) launches Superpilot, the first AI-powered recommendation system for hotel website personalization and direct bookings. 💼 Superpilot transforms marketing on direct channels by automating tasks like data analysis, strategic planning, and content creation. It offers features such as market analysis, local insights integration, and automated content creation. Juanjo Rodriguez, THN Founder, aims to empower hotels of all sizes to personalize their websites effectively, optimizing for direct bookings.

2 min

The Hotels Network’s AI Receptionist KITT Now Available on Oracle Cloud Marketplace

💼 Barcelona, June 4th - The Hotels Network (THN) unveiled KITT, an AI Receptionist, now available on Oracle Cloud Marketplace. Integrated with Oracle OPERA Cloud, KITT processes real-time voice bookings, payments, and guest queries in 40+ languages, improving hotel operations and revenue. It delivers a seamless guest experience, syncing with live systems. Leveraging Oracle Cloud Infrastructure, THN extends its reach with enhanced service offerings, driving efficiency and customer satisfaction worldwide.

2 min

Unlock the Summer Surge: Hotel Campaigns That Convert

🏨 International tourism is set to reach 1.4 billion travelers in 2024, marking an 11% increase from the previous year. Baltivia Sea Resort uses a countdown clock and promo code to boost direct bookings. One&Only Resorts targets locals with geo-location offers for staycations, while Hotels Baverez aligns summer campaigns with its aesthetic. Penta Hotels offers up to a 35% discount to drive bookings and sign-ups. These strategies enhance guest engagement and maximize revenue during peak travel season.

2 min

How Small Luxury Hotels of the World Tripled Average Booking Value with AI

📈 Small Luxury Hotels of the World, partnering with The Hotels Network, used machine learning and predictive personalization to enhance direct bookings. After 15 weeks, key metrics soared: loyalty program bookings contributed 2.2% to total revenue, 21% of users completed bookings after using the "Saved Search" feature, and 11% booked using the 20% "Advance Purchase Rate". Campaigns also achieved 3x and 2x higher ABV for "Spa" and "Suite Deal" offers, respectively.

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