Adelaide Macarez

4 min

The Budget Paradox: Why Do Hotels Have Unlimited Budgets for Expensive Reservations?

There’s a striking difference between how hotels approach their distribution channels. For their direct channel, hotels typically allocate a yearly budget for their team, marketing, and technology costs. For OTAs,…

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2 min

Duetto and The Hotels Network, a Lighthouse Company, Announce Strategic Partnership to Boost Direct Hotel Bookings and Optimize Marketing Spend

Duetto, the world’s leading revenue management software provider for the hospitality industry, and The Hotels Network (THN), a Lighthouse company and the leading direct growth platform for hotels, today announced…

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3 min

When Storytelling Sparks Bookings: Lessons from The White Lotus Effect

In the fast-moving world of hospitality marketing, few tools are as compelling as storytelling. When The White Lotus chose Thailand as the backdrop for its latest season, it wasn’t just…

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3 min

Accessibility is Good Hospitality: What Hoteliers Need to Know About the European Accessibility Act

With the June 28, 2025 deadline for the European Accessibility Act (EAA) fast approaching, hoteliers operating in or targeting the EU face a pivotal moment: ensuring their digital channels are…

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2 min

The Hotels Network Introduces Superpilot: Pioneering Autonomous Website Personalization for Hotels

The Hotels Network (THN), a Lighthouse company and direct channel growth platform for hotels, is introducing Superpilot, the first AI-powered recommendation system set to revolutionize hotel website personalization and direct…

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2 min

The Hotels Network’s AI Receptionist KITT Now Available on Oracle Cloud Marketplace

Barcelona, June 4th– The Hotels Network (THN), a leading provider of direct growth solutions for hotels and an Oracle partner, today announced KITT, THN’s AI Receptionist, is available on Oracle…

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2 min

Unlock the Summer Surge: Hotel Campaigns That Convert

Summer is heating up, and so is travel. With international tourism reaching 1.4 billion travelers in 2024, up 11% from the year before, hotels have a golden opportunity to tap…

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2 min

How Small Luxury Hotels of the World Tripled Average Booking Value with AI

In today’s competitive luxury hospitality market, a personalized online guest experience is key to driving direct bookings. Small Luxury Hotels of the World, known for their unique boutique properties and…

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2 min

BWH Hotels Scandinavia Partners with The Hotels Network to Enhance Direct Channel Performance

BWH Hotels Scandinavia has partnered with The Hotels Network (THN), recently named the #1 Direct Booking Tool of 2025, to strengthen its direct booking strategy. The group is now using…

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3 min

From Gamification to Growth: How MJ Holidays’ Easter Egg Hunt Led To 600+ Emails Collected

With Easter just around the corner, there’s no better time to take inspiration from past campaigns that nailed the holiday spirit—and MJ Holidays did just that. Last year, they…

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The Budget Paradox: Why Do Hotels Have Unlimited Budgets for Expensive Reservations?

Duetto and The Hotels Network, a Lighthouse Company, Announce Strategic Partnership to Boost Direct Hotel Bookings and Optimize Marketing Spend

When Storytelling Sparks Bookings: Lessons from The White Lotus Effect

Accessibility is Good Hospitality: What Hoteliers Need to Know About the European Accessibility Act

The Hotels Network Introduces Superpilot: Pioneering Autonomous Website Personalization for Hotels

The Hotels Network’s AI Receptionist KITT Now Available on Oracle Cloud Marketplace

Unlock the Summer Surge: Hotel Campaigns That Convert

How Small Luxury Hotels of the World Tripled Average Booking Value with AI

BWH Hotels Scandinavia Partners with The Hotels Network to Enhance Direct Channel Performance

From Gamification to Growth: How MJ Holidays’ Easter Egg Hunt Led To 600+ Emails Collected

The Future of Revenue Management Is Strategic Leadership – LodgIQ

Influence Society Publishes Q2 Edition of Societies Quarterly for Visionary Hoteliers

Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ

Triptease and Revinate Announce Partnership to Increase Direct Bookings

Business Travel’s Future Takes Center Stage at GBTA Convention 2025 With Powerful Insights, Strategic Learnings and Meaningful Connections

Hospitable unveils revamped Guest Portal todeliver seamless, branded guest journeys

WorldHotel Casati 18 Reopens After Full Renovation

Influence Society Enhances Hospitality Services by Leveraging Agentic AI Capabilities through Webflow MCP Integration

The Future of Revenue Management Is Strategic Leadership – LodgIQ

Influence Society Publishes Q2 Edition of Societies Quarterly for Visionary Hoteliers

Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ

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