Marriott Says Google AI Mode Will Process Hotel Bookings, Not Just Send Links
📈 Marriott CEO Anthony Capuano announced on Tuesday that Marriott is working with Google to integrate a booking system using Google's AI Mode. This integration will streamline the booking process by enabling users to make reservations through Google's AI platform. The announcement was made during Marriott's fourth-quarter earnings call and marks the first public reveal of how AI Mode will be used in hotel bookings, following Google's AI travel planning announcement last November.
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