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Alec Howard

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  • 1 min

Why Your Chef Should Never Write Your Menu There, I’ve said it. Provocative? Sure. But also a point that was first made to me by the president of a global hotel group, and it stuck. His argument was… | Alec Howard | 143 comments

  • Alec Howard
  • 16 September 2025
🍳 Former chef with 17 years of experience shares insights on menu design in hotels. He argues that chefs shouldn't write menus, emphasizing comfort food over cleverness for guest satisfaction. Highlighting kitchen pressures like staffing and equipment issues, he advises against chef-focused menus in favor of guest-preferred dishes. Chef-led restaurants have their place, but most hotel dining should prioritize guest cravings for repeated patronage.
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