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Alex Lieberman

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I thought AEO (read: SEO for LLMs) was a hunk of bullsh*t. And then i spoke to Kipp Bodnar, CMO of HubSpot, who knocked the skepticism out of me. His first jab: In one year, they grew AI search… | Alex Lieberman | 43 comments

📊 Kipp Bodnar, CMO of HubSpot, shared insights on AEO (AI Engine Optimization). In one year, HubSpot's AI search traffic grew 15x, with conversion rates 5x higher than Google, sometimes reaching 13x. Notably, 60% of AI citations don't derive from top Google results. Bodnar recommends a six-step approach: Grade, Restructure, Separate, Open Up, Tool Up, and Rethink Attribution, to leverage AEO effectively. This strategy offers a strong advantage for early adopters in AI search optimization.
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I’m non-technical but want to deeply understand AI. Andrej Karpathy’s “Intro to LLMs” is the best resource I’ve found so far. Here are my biggest takeaways from his 60-minute talk: 1. An LLM is… | Alex Lieberman

💻 Andrej Karpathy's "Intro to LLMs" highlights: LLMs consist of two files—a large weight file and a small run file—and are more like biological entities than engineered machines. LLaMA-2-70B required thousands of GPUs and millions of dollars; top models scale this 10×. Running models is cheap; training is costly. Open models offer customization, while closed models provide power. Scaling laws drive the GPU and data rush, with novel security risks emerging as LLMs evolve.
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