IHG dedicates new ‘Fancierge’ experiences to rugby fans
🏈 Global hospitality company, October 2023: Launches new program after research reveals 88% of sports fans turn short event trips into weekend getaways. The initiative aims to cater to this trend, enhancing guest experiences and boosting weekend stays. The move aligns with travelers' preferences, potentially increasing hotel occupancies around major sports events, benefiting both fans and the hospitality industry.
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