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Amy Sung

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  • 3 min

Foodservice tech: Striking the balance between automation and hospitality – SmartBrief

  • Amy Sung
  • 3 February 2025
🍕 Datassential's Restaurant Technology report reveals younger demographics, particularly Gen Z and millennials, are more receptive to dining automation, while older generations favor human interaction. Over 40% of restaurant orders were placed digitally in the past year, showcasing digital ordering as a competitive necessity. Two-thirds of consumers prefer staff interaction when ordering, underlining the value of human connection. Restaurants are encouraged to balance tech with hospitality, as automation is expected to grow but not replace personal service.
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