Ana Andjelic

📲 Who? Brands and influencers engage in social commerce. When? Published on August 8, 2021. Where? Platforms like Instagram, TikTok, eBay, Depop. What? A study on social commerce's integration of culture, community, and shopping. How? By blending sellers, buyers, and influencers into dynamic ecosystems, creating cultural currency. Why? To enhance product identity, social standing, and trend amplification. Examples: Sephora, Nike, Ralph Lauren, and Crocs emphasize community and cultural relevance in retail strategies.