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Anders Braso

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  • 2 min

People sometimes ask why Monocle isn’t on the big social platforms: TikTok, Instagram or Facebook. The short answer: we’ve chosen to focus elsewhere. For us, it’s about control and consistency. We’d… | Anders Braso | 205 comments

  • Anders Braso
  • 11 September 2025
📺 Colbert's "Late Show" ends, signaling challenges for media formats. Audiences now prefer engagement that respects their intelligence and time. Monocle thrives by avoiding predictable content, focusing on quality reporting, design, and optimism. The shift highlights the need for media evolution to maintain audience and advertiser interest. Without innovation, even beloved brands may falter. It's not about louder voices but relevant, thoughtful content that keeps audiences engaged. #MediaEvolution #AudienceEngagement
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