Anders Johansson

The Case for Outsourcing (Why It Makes Sense) For many independent hotels, limited-service properties, or smaller groups, outsourcing is often the most financially logical move. When done right, it unlocks…

Why Should They Work for You? (The Cultural Differentiator) In 2025, we learned a hard lesson: you cannot simply buy loyalty. With average wages for non-supervisory workers around $22.70 per…

1. The Market Positioning: Mastering the Immersive Experience Economy The Strategy Start with the guest. In a market where standardized service is the baseline, your competitive edge in 2026 lies…

The Generic Trap (The “Heads in Beds” Fallacy) The most glaring symptom of a generic hotel is its obsession with the “Comp Set.” Suppose your Revenue Manager starts every morning…