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Anders Johansson

152 posts
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  • 6 min

Own the Right Guest: The New Luxury Resort Strategy

🏨 In luxury hospitality, targeting "Modern Affluent Travelers" is key. The strategy focuses on hyper-personalization, shifting from selling commodities to emotional outcomes like sanctuary and transformation. High Net Worth Individuals (HNWI) value exclusive experiences over price, emphasizing direct relationships over intermediaries. Execution pillars include creating upstream demand, leveraging first-party data, and enhancing direct booking with exclusive perks. Long-term success lies in owning customer relationships, not renting them from online travel agencies (OTAs).
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  • 7 min

Lean vs. Anorexic – Rethinking Hospitality Efficiency

🏨 In hospitality, embracing Lean management prioritizes "Respect for People" to enhance efficiency and service quality. Instead of traditional "command and control," managers act as "barrier removers," empowering staff as problem-solvers. True Lean reduces overburden (Muri) and avoids "redline" operations, preventing burnout. Technology like Demand Calendar automates tasks, reallocating time for guest-focused experiences. Lean management's success lies in valuing human potential, eliminating waste, and using technology to ease workloads, fostering a supportive, high-performing culture.
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  • 8 min

Why Your Hotel Sales Team is Drowning in Tech Instead of Closing Deals

💻 Hotel sales teams are frustrated with generic CRMs overloaded with features, causing work overload and inefficiency. In response, Demand Calendar introduces a tailored B2B Sales CRM designed for hotels, integrating seamlessly with Property Management Systems (PMS) to automate data entry and enhance sales productivity. It encourages proactive selling with activity-based workflows and emphasizes human connection by removing administrative burdens. This results in better relationship management, increased productivity, and a return to effective hospitality sales.
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  • 8 min

Pace vs. Pick-up: The Truth Behind the Numbers

📊 Pick-up, the "Movement," tracks recent booking activity, while Pace, the "Comparison," measures current status against benchmarks like Same Time Last Year (STLY). Both metrics are crucial for strategic planning. Volume Pace assesses room nights, and Rate Pace examines average daily rates (ADR). High Volume/Low Rate implies high operational costs, while Low Volume/High Rate suggests exclusivity. To optimize revenue, balance distribution channels and feeder markets, ensuring a strategic mix of group and transient business.
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  • 2 min

The Transparency Gap: Why the Owner-Operator Model is Broken

📈 Hotel owners face challenges due to "Strategic Blindness" caused by misaligned incentives and information asymmetry. Operators focus on gross revenue, often overlooking net profit. Legacy contracts limit owner intervention, delaying vital data. Demand Calendar offers real-time data, enabling instant visibility, strategic execution, and integration beyond spreadsheets. This solution aligns operators and owners, fostering transparency and efficiency. Transition to this model for proactive, data-driven decision-making in hospitality.
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  • 7 min

If Your Staff Needs Training or a Manual, Your Tech is Obsolete

📱 Gen Z employees face challenges with legacy hotel tech, which demands extensive training and memorization for basic tasks, causing inefficiencies and turnover. Legacy systems require three weeks of training compared to three hours for modern cloud-based software. High turnover rates and the "Training Tax" cost hotels significantly. Modern systems emphasize ease of use, fostering immediate productivity and collaboration. Investing in user-friendly tech enhances recruitment, retention, and efficiency, aligning with the digital expectations of the new workforce.
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  • 2 min

Are You a Sales Manager or a Highly Paid Data Entry Clerk?

📈 Hotel sales professionals face administrative burdens, with manual data entry into PMS and CRM systems, inefficient negotiation processes, and time-consuming Friday reporting. Demand Calendar offers a specialized CRM for hotels, automating data processes and saving 40 hours per month. This leads to €1,800+ in monthly value per salesperson. By integrating with PMS and offering dynamic tools, the CRM eliminates repetitive tasks and improves workflow efficiency, allowing sales teams to focus on revenue generation.
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  • 2 min

Stop Being a Spreadsheet Martyr: Reclaim Your Life

📈 Revenue managers spend 50% of their week on manual data entry, leading to late office hours. "Manual Reality" impacts work-life balance and efficiency. Automating with Demand Calendar saves 60 hours monthly, integrating PMS, POS, and Spa systems into one dashboard. Benefits include live rolling forecasts and reduced ad-hoc reports. The result? A 5x ROI on labor costs and better work-life balance. Demand Calendar transforms manual tasks into strategy-focused work.
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