Anders Johansson

The Questions Your Manual Can’t Answer The key to becoming data-driven isn’t building a massive dashboard; it’s learning to reframe your questions. Your experience gives you the broad “gut-feel” questions.…

Redefining Hotel Productivity To make this shift, we must first agree on a new definition. The old, cost-focused definition of productivity was simple and lazy: Labor Cost Per Occupied Room…

Why the “Right Guest” Is a Two-for-One Win The single biggest pitfall in hotel marketing is the belief that you must “serve everyone.” The moment you decide to be the…

The “Comfortable Lie”: How Averages Hide the Truth The problem with averages is that they flatten reality. They hide the dangerous valleys and the lucrative peaks, lulling you into a…

The Modern Toolkit: 3 Essential Metrics You Must Track To truly understand the guest experience, you need to look beyond a single number. A smart strategy uses a combination of…