Still Using Dial-Up in an AI World?
In an era where new technologies like ChatGPT can capture the imagination of millions and amass 100 million users in mere weeks, the hotel industry often seems to be operating…
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Posts by author
Anders Johansson
84 posts
Beyond Hotel Silos: Embrace the Guest Journey
For too long, many hotels have operated like a collection of independent city-states. Marketing does its thing, Reservations has its targets, Housekeeping focuses on room turnover, and F&B manages its…
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Do Not Discount: Attracting Low-Season Guests by Meeting Their Needs
As the vibrant hum of peak season fades, a unique traveller often emerges, actively seeking out the distinct charm and opportunities presented by the quieter months. These guests are frequently…
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Three Pillars of Hospitality: What Will Never Change in Hotels
Inspired by Jeff Bezos’ wisdom to focus on the constants in a changing world, and echoing the core tenets of the “jobs-to-be-done” theory, it’s clear that while the hotel industry…
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How Long Are You Going to Let Your Employees Work on Low-Value Tasks?
Let’s be blunt: Are you intentionally undermining your hotel’s potential every single day? It sounds harsh, but look closely at where your team spends their time. Suppose your talented, highly-paid…
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Beyond the Price Tag – How Hotels Can Win by Reimagining the 4Ps
Ever found yourself scrolling through pages of hotel listings, eyes glazing over as one property after another flashes remarkably similar nightly rates? You check different brands, boutique spots, and even…
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Stop Building Hotel Tech. Focus on Your Guests to Drive Profit.
Hoteliers constantly grapple with valuable data trapped in separate silos – PMS, POS, CRS, marketing platforms – hindering the unified view crucial for strategic decisions. The natural ambition is to…
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Technology Isn’t Replacing Human Touch in Hotels, It’s Enhancing It
Walk into almost any discussion about the future of hospitality, and you’ll likely encounter a familiar tension: the perceived conflict between technology and the quintessential “human touch.” Many dedicated hoteliers,…
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AI: Hotel Commercial Roles Shift from Mundane Tasks to Strategy
Artificial Intelligence isn’t just entering the hospitality industry; it’s already transformed the lobby while we were busy with guests. The change is fast, moving from simple automation to predictive analytics,…
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Shape The Future: Moving from Historical Data to Actionable Insights
Imagine yourself in the driver’s seat of your hotel. When making decisions, do you spend most of your time looking back and analyzing the road you’ve already traveled? Or do…
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