Anders Johansson

Responsibility 1: Setting the Direction – The North Star Everything starts with the guest. As CEO, your most fundamental responsibility is to set the company’s direction by clearly defining who…

Waste When We Attract Every guest journey starts long before check-in — when someone begins imagining a stay. Here, waste appears as misdirected marketing: campaigns that target everyone, not the…

Villain #1: Inertia (“But this is how we’ve always done it.”) Of all the villains that keep us stuck, Inertia is the most comfortable and familiar. It’s the voice that…