Stop Selling Rooms. Start Selling Your Destination.
In hospitality, we should be obsessed with the guest journey and map every touchpoint, from the first click on our website to the final checkout. But what if we’re starting…
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Posts by author
Anders Johansson
89 posts
The Hotelier’s Dilemma: Why Chasing Occupancy Is Killing Your Profit
The unofficial motto of the hotel industry has been “heads in beds.” The pursuit of 100% occupancy has been the ultimate goal, a benchmark for success that drives pricing, marketing,…
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How AI Can Revolutionize the Hotel Guest Journey
Delivering a personalized and seamless guest experience is no longer a luxury—it’s possible with some help from AI. Hoteliers are inundated with data and face ever-increasing guest expectations, making it…
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AI in Hospitality: Which Level of Intelligence Does Your Hotel Need?
The buzz around Artificial Intelligence is impossible to ignore. If you’re in the hotel industry, you’re likely hearing about AI constantly. There is a palpable pressure to adopt these new…
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Young Talents: Do Not Believe In These 3 Outdated Misconceptions
As a hotelier, you’re in a busy, demanding industry, always looking to improve performance and guest satisfaction. It’s easy to rely on ‘tried-and-true’ principles that have guided hotel management for…
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Still Using Dial-Up in an AI World?
In an era where new technologies like ChatGPT can capture the imagination of millions and amass 100 million users in mere weeks, the hotel industry often seems to be operating…
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Beyond Hotel Silos: Embrace the Guest Journey
For too long, many hotels have operated like a collection of independent city-states. Marketing does its thing, Reservations has its targets, Housekeeping focuses on room turnover, and F&B manages its…
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Do Not Discount: Attracting Low-Season Guests by Meeting Their Needs
As the vibrant hum of peak season fades, a unique traveller often emerges, actively seeking out the distinct charm and opportunities presented by the quieter months. These guests are frequently…
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Three Pillars of Hospitality: What Will Never Change in Hotels
Inspired by Jeff Bezos’ wisdom to focus on the constants in a changing world, and echoing the core tenets of the “jobs-to-be-done” theory, it’s clear that while the hotel industry…
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How Long Are You Going to Let Your Employees Work on Low-Value Tasks?
Let’s be blunt: Are you intentionally undermining your hotel’s potential every single day? It sounds harsh, but look closely at where your team spends their time. Suppose your talented, highly-paid…
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