The Revenue Manager is My Hero
The telephone rings… It’s the asset manager, and they need more information before Monday’s meeting. “I need a comprehensive analysis of our revenue streams for the past quarter. We’re falling…
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Posts by author
Anders Johansson
105 posts
Why Hotel General Managers Are Reluctant to Embrace Change
Eight Reasons Why Hotel General Managers hesitate to drive change 1. Reliance on Experience and Traditional Management Approaches Explanation: Many GMs, especially those with decades of experience, feel confident in…
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Beyond Budgets: Three Smarter Ways to Control Hotel Performance
1. Rolling Forecasts: Adapting to Real-Time Changes Revenue is the primary driver of hotel profitability, and getting the forecast right is critical to maximizing profits. Since market conditions can change…
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Stay in Control: How a BI Tool Becomes a GM’s Best Friend
1. Enhanced Guest Experience & Personalization For a hotel general manager, satisfying every guest isn’t just a goal—it’s everything. It’s the driving force behind every decision, every adjustment, every effort.…
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Breaking the Myths: A Call for a Mental Change in the Hotel Industry
Myth 1: The Hotel Industry Is Dynamic Stuck in the Past: The Reluctance to Change The hotel industry is often portrayed as a dynamic sector, perpetually evolving to meet the…
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Boost Hotel Profits: A Collaborative Approach for GMs and RMs
Leadership and Responsibility: Who Drives the Initiative? For this transformation to be successful, it is essential to have clear leadership and support at all levels of the hotel. The initiative…
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Mastering Hotel Positioning: Strategies to Attract High-Paying Guests
1. Defining a Unique Value Proposition (UVP) At the heart of any successful positioning strategy lies the Unique Value Proposition (UVP). This concept is how a hotel distinguishes itself in…
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Three Essential Steps to Profit-Oriented Revenue Management
The Importance of a Strategic Approach Maximizing profitability in the hotel industry requires more than a broad understanding of revenue management; it demands a strategic, step-by-step approach. Each stage builds…
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Price Skimming: Are Hotels Leaving Too Much Money on the Table?
Defining Pricing Strategies Dynamic pricing is a strategy in which the price of a product or service is adjusted in real time based on various factors such as demand, market…
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Stubborn GMs Sabotage Success: Time to Embrace Tech or Fall Behind
The Problem with Relying on Built-In PMS Reports The primary purpose of a PMS is to manage guest reservations, handle housekeeping schedules, process guest transactions and payments, and prepare the…
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