Experience vs. Data: A Tale of Two Commercial Managers
As time went on, I began to gather data in a more structured way, using it to inform my decision-making. I could see how having the correct data made a…
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Posts by author
Anders Johansson
111 posts
Serving or Exploiting the Local Community? A Challenge to Hotel GMs
The Hotel is Part of the Local Community In this view, the hotel is more than just a business; it’s a cherished institution woven into the fabric of the community.…
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The Revenue Manager vs. AI: A Tale of Predicting Hotel Demand
Despite technological advancements, hotels have relied on point estimates for demand forecasting for over half a century. This traditional method involves predicting a single, specific occupancy rate or revenue figure…
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Creating Value Always Beats Cost-Cutting: A Lesson for Hotel GMs
A Tale of Two General Managers A. Mark: The Cost-Focused General Manager Meet Mark, the general manager of the Grandview Hotel, a mid-sized establishment facing declining profits. Under pressure from…
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The Tale of Two Revenue Managers
Chapter 1: The Burdened Journey of Emily In the heart of the Metropolis, The Grand Royale Hotel shimmered with elegance. Guests marveled at its marble floors and golden chandeliers, unaware…
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The Three Most Critical Roles in a Hotel for Business Success
I. The GM: Leading from the Front The General Manager (GM) serves as the pivotal leader of a hotel, orchestrating all aspects of its operations to ensure success. This role…
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The Revenue Manager is My Hero
The telephone rings… It’s the asset manager, and they need more information before Monday’s meeting. “I need a comprehensive analysis of our revenue streams for the past quarter. We’re falling…
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Why Hotel General Managers Are Reluctant to Embrace Change
Eight Reasons Why Hotel General Managers hesitate to drive change 1. Reliance on Experience and Traditional Management Approaches Explanation: Many GMs, especially those with decades of experience, feel confident in…
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Beyond Budgets: Three Smarter Ways to Control Hotel Performance
1. Rolling Forecasts: Adapting to Real-Time Changes Revenue is the primary driver of hotel profitability, and getting the forecast right is critical to maximizing profits. Since market conditions can change…
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Stay in Control: How a BI Tool Becomes a GM’s Best Friend
1. Enhanced Guest Experience & Personalization For a hotel general manager, satisfying every guest isn’t just a goal—it’s everything. It’s the driving force behind every decision, every adjustment, every effort.…
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