Anders Johansson

Despite technological advancements, hotels have relied on point estimates for demand forecasting for over half a century. This traditional method involves predicting a single, specific occupancy rate or revenue figure…

A Tale of Two General Managers A. Mark: The Cost-Focused General Manager Meet Mark, the general manager of the Grandview Hotel, a mid-sized establishment facing declining profits. Under pressure from…

Eight Reasons Why Hotel General Managers hesitate to drive change 1. Reliance on Experience and Traditional Management Approaches Explanation: Many GMs, especially those with decades of experience, feel confident in…

1. Rolling Forecasts: Adapting to Real-Time Changes Revenue is the primary driver of hotel profitability, and getting the forecast right is critical to maximizing profits. Since market conditions can change…