Anders Johansson

Hospitality is one of humanity’s oldest professions. For thousands of years, travelers have sought lodging that fulfills core human needs: comfort, safety, convenience, and belonging. Every successful hotel understands that…

The Net Promoter Score (NPS) is one of the most widely used—and fiercely debated—metrics in business today. There has been a lot of discussion about its effectiveness, and for good…

In strategy sessions, the SWOT analysis—comprising Strengths, Weaknesses, Opportunities, and Threats—is a standard tool in business plans and marketing. However, it often results in vague, generic statements, such as “strong…