Anders Johansson

📱 In 2025, AI adoption remains a challenge for the hotel industry, which still relies heavily on manual processes. The AI Agent Progression Framework identifies five levels, from human-only operations (Level 0) to fully autonomous systems (Level 5). Current applications include Level 1 rule-based automation, Level 2 intelligent automation, and Level 3 agentic workflows. Higher levels rely on data quality, offering personalized services and operational efficiency. Achieving Level 5 remains aspirational, with ongoing research needed for full autonomy.

💻 By January 2023, ChatGPT, launched in November 2022, reached 100 million users in two months, setting a record for the fastest-growing consumer app. In July 2023, Meta's Threads surpassed this milestone. In contrast, by 2025, just 50,000 of several hundred thousand hotels have adopted Revenue Management Systems, reflecting the hospitality sector's slow tech adoption. Despite clear benefits, the hotel industry's hesitance persists due to misconceptions, fear of change, and complex integration challenges.

🏨 Hotel managers, are your skilled staff stuck in manual low-value tasks? Outdated SOPs and repetitive data entry sap productivity and morale, costing you potential revenue. Automating tasks like data aggregation and reporting with tools like Demand Calendar can free teams for high-impact work. This shift enhances guest experiences, boosts employee engagement, and improves profit margins. Stop the drain of manual inefficiency, and let your hotel reach its full potential now.

🔔 Hotels often choose to build their own tech solutions with standard, non-industry-specific tools like Power BI or Tableau, believing it's cost-effective. However, integrating various hotel systems proves complex, leading to increased internal costs, and such DIY projects commonly fail to provide actionable insights. Custom BI solutions or utilizing generic tools for hotel-specific needs result in high maintenance, security risks, and staggering Total Cost of Ownership (TCO) for smaller hotel groups (less than 200 hotels). Specialized, industry-specific solutions like Demand Calendar offer faster insights, continuous innovation, and handle hotel-native logic, outperforming generic BI tools. Demand Calendar simplifies complex data for various hotel departments, improving decision-making and performance. Adapting to best-practice industry solutions is more strategic than pursuing custom tech builds. Investing in specialized tech partners allows hotels to focus on hospitality and commercial strategy.