Anders Johansson

We’ve all heard it: “Hospitality is a people business.” It evokes images of warm welcomes and personal connections. But let’s be honest: How often does reality, especially at the front…

Relying on gut feelings, fragmented spreadsheets, or generic business tools isn’t enough anymore. Winning demands data-driven decisions integrated across your commercial teams and, crucially, forward-looking. The gap between data-savvy hotels…

Hotels lack transparency and awareness of the accurate customer acquisition costs, which has fueled a common misconception: “Independent hotels can’t compete with OTAs for direct bookings.” In reality, that belief…