Anders Johansson

6 min

Wake Up, Hotels: Ignoring Guest Segmentation Is Hurting Your Profits

Without understanding which guest segments are most profitable, hotels target the wrong audiences, misallocate their marketing budgets, and miss critical opportunities to boost revenue and profit. This blog post will…

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8 min

Hotels with Too Much Internal Focus Ignore Guest Emotions

In many hotels and restaurants, operational efficiency has traditionally taken center stage. Processes like check-ins are designed primarily to optimize internal workflows rather than to create a positive emotional experience…

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8 min

Is Bleisure Travel a Transformative Trend or Just a Hype?

This post explores The Origins: How the term “bleisure” emerged and was first identified by trend forecasters like Future Laboratory. Data Measurement: The challenges and methods for capturing and analyzing…

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10 min

How Your Hotel’s Mediocre Guest Experience is Killing Your Revenue

In this blog post, we will expose three critical areas that, if neglected, are killing your profits: Demand Generation Versus Demand Capture: Understand that your hotel can’t create its own…

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4 min

Unleash Your Full Potential: 3 Key Benefits of Becoming Data-Driven

This post will explore three transformative benefits of a data-driven hotel operation. These benefits free your team to innovate, improve service, and drive profits like never before. Less Manual Work,…

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4 min

Mastering the Basics: How Capacity, Volume, and Price Unlock Success

This post will explore how these data pillars fit together and why a centralized business intelligence tool is essential for turning information overload into strategic action. Capacity Capacity represents your…

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7 min

The Three Biggest Problems for Revenue Managers—and How to Solve Them

Even heroes face obstacles. For hotel revenue managers, a few persistent challenges can slow them down, preventing them from focusing on broader strategies that maximize revenue, profitability, and guest satisfaction.…

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8 min

Turning Data into Profit: Three Pillars of Data-Driven Decision-Making

Hotels often face challenges due to fragmented systems and underused analytics tools. This can lead to missed revenue opportunities and suboptimal decision-making. Instead of using data to drive strategy, hotels…

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6 min

Stop Hiding Behind Benchmarking: Why Hotel GMs Must Lead—Not Follow

Hotels often use benchmarking as a security blanket to justify sticking to the status quo by saying, “At least we’re doing as well as—or better than—our competitors.” However, this comfort…

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4 min

Hotels Are Stuck in a Category: Maximize What You’ve Got

Understanding these five levels of economic value—commodity, Goods, Deliver, Experience, and Transformation—can help hoteliers identify their current status and how they can evolve their offerings within each level. Each level…

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Wake Up, Hotels: Ignoring Guest Segmentation Is Hurting Your Profits

Hotels with Too Much Internal Focus Ignore Guest Emotions

Is Bleisure Travel a Transformative Trend or Just a Hype?

How Your Hotel’s Mediocre Guest Experience is Killing Your Revenue

Unleash Your Full Potential: 3 Key Benefits of Becoming Data-Driven

Mastering the Basics: How Capacity, Volume, and Price Unlock Success

The Three Biggest Problems for Revenue Managers—and How to Solve Them

Turning Data into Profit: Three Pillars of Data-Driven Decision-Making

Stop Hiding Behind Benchmarking: Why Hotel GMs Must Lead—Not Follow

Hotels Are Stuck in a Category: Maximize What You’ve Got

Winning the World Cup of Demand: A Revenue Management Playbook for Major Events – LodgIQ

The Practical Guide to Hotel Automation

2025 SOCIETIES Quaterly 3

Corner Office Conversation with Elizabeth Reid, Head of Search, Google

Your Lobby Isn’t Worth Posting

Your Lobby Isn’t Worth Posting

Inn-Flow Unveils Next-Generation Budgeting & Forecasting Enhancements and Portfolio Planning Capabilities

Inn-Flow Unveils Next-Generation Budgeting & Forecasting Enhancements and Portfolio Planning Capabilities

Winning the World Cup of Demand: A Revenue Management Playbook for Major Events – LodgIQ

The Practical Guide to Hotel Automation

2025 SOCIETIES Quaterly 3

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