I studied 20 travel trend reports for 2026 so you don't have to. ABTA, Amadeus, Expedia Group, Airbnb, Black Tomato, Skift, Skyscanner, Mr & Mrs Smith… the full stack. One pattern kept showing up… | Ari Adnan Cibari | 30 comments
🌎 Travelers in 2026 prioritize experiences over destinations. Set-Jetting, a burgeoning $8 billion trend, sees 81% of Gen Z and Millennials planning trips from what they watch, with Seoul bookings from Japan up 33% due to K-Pop and K-drama. Workshops are up 93%, and sports tourism could hit $2.1 trillion by 2030. Operators should focus on interests, not locations, with keywords shifting to passion-based terms. Solo travelers make up 24% of group bookings, seeking connection over singles trips.
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