Arlen Ritchie

😎 It’s the dream scenario for every hotelier right now… AI agents disrupt OTAs. Millions of travelers bypassing the OTAs and booking direct. Bye bye commissions! Hello freedom. But will…

AI agent shopping (including for travel) will be HUGE and eventually default. Shopify is showing the way forward. I expect others will follow. Shopify has created tools that agents can…

Question: How do OTAs not die in the AI era? Here’s my answer… (…and I’d love to hear counter points). Answer: The OTAs are marketplaces that compete primarily on the…