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Best Western Hotels 38 Resorts

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BWH Hotels’ Soft Brands Empower Independent Hotels with Global Strength 

  • Best Western Hotels 38 Resorts
  • 15 July 2025
🏨 BWH Hotels, with 18 brands, is expanding its portfolio by nearly 100 new hotels in 2025. Their soft brands, including SureStay Collection, BW Premier Collection, and WorldHotels brands, support independent hoteliers by combining individuality with global network benefits. Brad LeBlanc, SVP and Chief Development Officer, emphasizes providing tools for global competition. BWH Hotels offers loyalty, marketing, and revenue management support, empowering hotel owners while maintaining unique property character.
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BWHSM Hotels Redefines Extended Stay With @HOME by Best Western

  • Best Western Hotels 38 Resorts
  • 9 July 2024
🏠 BWH Hotels launched @HOME by Best Western in 2022, responding to the demand in the extended stay market segment. As of 2024, they have a pipeline of more than 40 new-build hotels. Brad LeBlanc, senior vice president and chief development officer at BWH Hotels, emphasizes flexibility and user-friendly design, which allows for tailored decisions based on location and guest needs. The lean prototype model focuses on essential amenities, promoting a credible ROI and high guest satisfaction while reducing labor costs through efficient operations.
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