BWH Hotels’ Soft Brands Empower Independent Hotels with Global Strength
🏨 BWH Hotels, with 18 brands, is expanding its portfolio by nearly 100 new hotels in 2025. Their soft brands, including SureStay Collection, BW Premier Collection, and WorldHotels brands, support independent hoteliers by combining individuality with global network benefits. Brad LeBlanc, SVP and Chief Development Officer, emphasizes providing tools for global competition. BWH Hotels offers loyalty, marketing, and revenue management support, empowering hotel owners while maintaining unique property character.
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