by Nilay Patel

📡 May 30, 2024, Nilay Patel discussed Google's massive influence on the web ecosystem. Google, through its search engine, Chrome, and ad technologies, impacts website traffic and revenue generation. The "Google Zero" theory suggests Google may stop directing traffic to third-party sites. Gisele Navarro's blog highlighted how SEO manipulation by big players is harming small sites like HouseFresh. As Google evolves, small businesses face challenges, questioning the future of online content distribution.