By Samuel Scott The Promotion Fix columnist

🎵 Samuel Scott acquired Oasis reunion tickets after an arduous process on August 31, spending the day refreshing 17 tab browsers for UK and Ireland shows and finally securing a VIP package for the Edinburgh show on the Ticketmaster UK website. This journey highlighted attribution flaws, as Scott's decision to purchase was influenced by decades of brand exposure rather than the final digital pathway. The article critiques digital marketers' reliance on attribution data, suggesting a broader understanding of customer experiences is essential.