What’s the ROI of salt? Imagine you own a restaurant, and your investors see a line item in your budget for salt and demand you justify the ROI. Salt goes into nearly everything you make. A pinch… | Chris Ross | 75 comments
🧂 CMOs face scrutiny similar to restaurant owners justifying salt's ROI. Salt enhances dishes like brand boosts business. Isolating brand ROI is tough; it's foundational, improving marketing, sales, and product appeal. Yet, executives demand tangible proof, akin to performance marketing. Attribution models and brand lift studies try to satisfy this, but they miss the point. Brand, like salt, enhances overall success. Its true value lies in its subtle, essential presence, not isolated metrics.
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