Christian Watts

It’s probably not controversial anymore to say we are accelerating into the biggest disruption in travel distribution of all time. Three years ago today, nobody talked about any kind of…

A typical hotel search on Google Travel these days – Thats about 8% of the page asigned to organic listings. – What % of customers know or care what is…

Good News: Web traffic from search won’t go to zero. People will still visit websites: > Some sites are pretty optimized for what they do. Booking, Expedia, Trip, Airbnb aren’t…

As much as all the SEO folks are hoping there’ll be some magic bullets for analytics in AI – it’s just not going to happen. It’ll probably be largely a…

One of the most common discussions in the Travel industry revolves around the role played by OTAs. I’ve been a party to many of these discussions, and I’m always surprised…