Christine Malfair

1 min

I’m excited for independent hotels right now… | Christine Malfair

Christine Malfair
14 July 2025

I’m excited for independent hotels right now… And honestly, a little concerned for brand hotels. Here’s why: Brand hotels rely almost entirely on their corporate websites for visibility. The problem?…

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1 min

Hotelier, "I don't rely on OTAs" But then there's this…. Most bookings… | Christine Malfair | 28 comments

Christine Malfair
25 April 2025

Hotelier, “I don’t rely on OTAs” But then there’s this…. Most bookings come from OTAs – especially in high season. Panic sets in when OTA performance drops. First move to…

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2 min

Why didn't I see this before? I thought OTA undercutting was just a… | Christine Malfair | 16 comments

Christine Malfair
23 April 2025

Why didn’t I see this before? I thought OTA undercutting was just a pricing problem. Until now…. I’ve always had an issue with OTA undercutting (you should too). OTAs that…

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