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Christopher Elliott

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  • 5 min

AI is quietly raising your travel costs, here’s how you fight back

  • Christopher Elliott
  • 12 September 2025
📶 Travel companies in 2025 are using AI for billing, affecting rental cars, hotels, and airlines. Hertz employs AI to detect car damage, but errors occur. Airlines use AI for dynamic pricing, causing prices to fluctuate based on user data. Consumers can counter AI by documenting car conditions, using private browsing, and disputing charges. AI may increase travel costs significantly, so vigilance is crucial. These AI systems operate largely without transparency, making consumer protection challenging.
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