🖖Hotel search is changing and it’s happening right now!🖖 For years, bookers started on Google, OTAs or brand websites. But today, more and more are asking AI chat platforms to recommend hotels… | Claudiu Dan-Poiana
📈 In 2023, 25–40% of travelers use AI platforms like ChatGPT, Gemini, and others for hotel recommendations, leading to a major shift in booking channels. These platforms recommend 2–8 hotels per query, based on web data, reviews, and integrations, although they can't process payments yet. By 2025, AI's role in decision-making is expected to grow, with direct bookings via AI chats predicted by 2027, emphasizing the need for hotels to adapt to AI-readable content and the new MCP standard.
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