A Golden Opportunity for Hotels: Preparing for the 2026 FIFA World Cup Surge
🏆 2026 FIFA World Cup in the U.S. from June 11 to July 19 will boost hotel demand across 16 cities. Driftwood Capital, managing over 5,000 rooms in host cities, notes early booking rises; over 102% increase for the World Cup Final in New Jersey. Strategies include tailored offerings and community engagement. Carlos Rodriguez Jr. and Alinio Azevedo emphasize targeted marketing and operations to maximize success. This event is a "golden opportunity" for the U.S. hospitality sector.
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