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Colin Tessier

28 posts
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  • 3 min

Tru by Hilton Leader Reflects on the Brand’s Growth 

📍 Since 2016, Tru by Hilton has expanded to over 300 hotels globally, with recent openings in Vietnam, Chile, and Colombia. Brand Leader Andrew Harp highlighted a refreshed prototype introduced in May and revealed another 300 hotels are in the pipeline. Known for its unique circular front desk design, Tru emphasizes personal service. Harp praised the brand’s team for high customer satisfaction, noting Tru’s momentum is stronger than ever, promising continued expansion worldwide.
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  • 6 min

IDeaS Uses AI to Take Revenue Management to the Next Level

📈 In 2025, at HITEC, IDeaS Revenue Solutions highlighted AI's role in hospitality, noting its use in their revenue management software for 35 years. Their new IDeaS Spotlight tool, launched in July, aids marketers by optimizing ad spend using AI, reducing system setup time from three days to hours, and helping hotels efficiently plan campaigns. The tool aims to integrate with existing marketing systems for enhanced data sharing and actionability.
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  • 3 min

E20X Pitch Competition Showcases Innovation in Hospitality at HITEC 2025

🏛 E20X HITEC 2025 in Indianapolis celebrated its 10th anniversary. Eight start-ups vied for the Judge’s Choice Award and People's Choice Award, both won by Levee. Levee, co-founded by Al Lagunas, showcased an AI housekeeping assistant enhancing inspection efficiency and accuracy, winning a $5,000 prize. Other notable pitches included Albie by TAG, Bookboost's CRM, Ediphi’s AI trainer, and SEE Carbon ZERO's sustainability platform. The event provided exposure and mentorship to all participants.
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  • 3 min

Revenue Analytics’ N2Pricing Commercial Suite Highlights Evolving Power of AI

💻 HITEC 2025 features AI in revenue management, highlighting the N2Pricing Commercial Suite by Revenue Analytics. 🚀 Launched in 2025, it enhances data insights and time management for hotel revenue managers. As per Tess McGoldrick, the suite integrates AI, promoting critical thinking rather than full automation. The development focused on addressing common questions in revenue management, with future plans hinging on user feedback and incorporating new data sources. AI's role in evolving this sector remains a focus.
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  • 4 min

How AI Is Elevating, Not Replacing, Hospitality’s Human Touch

🏠 HITEC 2025, Indiana Convention Center, highlights AI in hospitality. Panelists John D. Burns, Seth Bolt, Martin Chevalley, and Mike Coscetta discussed AI's potential to enhance guest experience and profitability. AI tracks guest preferences, streamlines check-in, and boosts upselling, increasing revenue per room by 40-50% and guest satisfaction by 25%. AI aids staff by automating tasks, improving scheduling, and fostering better guest service, aligning technology with hospitality.
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  • 3 min

Charlestowne Helps Hotels Preserve Authenticity Through the Boutique Hotel Experience

🏨 Charlestowne Hotels was founded in 1980 and manages over 60 hotels across the U.S. Its strategy focuses on local partnerships, design elements reflecting regional heritage, and personalized branding. Chief Marketing Officer Michael Cady highlighted collaborations with local businesses to enhance guest experiences and support local economies, especially in secondary cities. With 40 years of expertise, Charlestowne foresees growth in less-traditional destinations, prioritizing authentic, immersive experiences for travelers seeking freedom and fewer crowds.
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  • 3 min

Wyndham CEO Highlights Past Success During Downturns Amid Economic Uncertainty

📈 Economic uncertainty looms, but Wyndham Hotels & Resorts reported a 13% increase in global hotel openings and 181 development contracts in Q1. At the Wyndham Global Conference in Las Vegas, CEO Geoff Ballotti highlighted initiatives to mitigate tariff impacts through onshoring and cost-sharing with suppliers. Echo Suites, with 275 contracts and 16 projects underway, exemplifies growth. Despite recession concerns, Wyndham's historic performance during downturns boosts optimism. Labor costs, notably in Texas, have decreased, enhancing construction viability.
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  • 3 min

Wyndham Global Conference Highlights Ownership Initiatives and Hotel Performance

💻 Geoff Ballotti, CEO of Wyndham Hotels & Resorts, led discussions at the Global Conference in Las Vegas on May 20, highlighting tech upgrades like Wyndham Connect PLUS. Initially launched in July 2024, the platform now integrates AI to enhance guest experiences and increase profits. Key features include AI-powered voice agents, direct messaging, and QR code check-ins. Wyndham's growth strategy includes new initiatives, with 254,000 rooms in the pipeline and 14,800 rooms opened recently.
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