Connor Frothingham

2 min

AI Is Changing Hospitality — But It’s Not Replacing Revenue Expertise

📊 In 2025, the hospitality industry grapples with AI’s role in revenue management. While AI excels in data analysis and automation, it lacks the strategic insight of human expertise. Hotels relying solely on AI face inconsistent pricing and missed opportunities. RevOptimum advocates a hybrid approach, combining AI tools with human strategic judgment. Their Revenue & Visibility Assessment helps hotels achieve clarity and sustained growth, ensuring technology enhances rather than replaces strategic decision-making.

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2 min

The 7 Visibility Problems Costing Independent Hotels Thousands Every Month

📈 Independent hotels across the U.S. lose thousands monthly due to poor online visibility. Major brands dominate search results. Problems include low Google and OTA presence, inconsistent branding, and outdated listings. RevOptimum’s Hotel Visibility Program improved one property's direct bookings by 35% and RevPAR by 25%, focusing on discoverability rather than promotions. Effective visibility requires understanding traveler behavior and custom strategies. Hotels can consult RevOptimum for tailored solutions.

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2 min

The Real Reason Independent Hotels Lose Direct Bookings (And How to Fix It Fast)

📊 A Florida coastal independent hotel increased direct bookings by 35% and RevPAR by 25% in six weeks by enhancing visibility. Independent hotels struggle with visibility across OTAs, Google, and local searches, not necessarily with marketing, pricing, or promotions. RevOptimum's Hotel Visibility Program aids by improving OTA placements, Google visibility, and search discovery, thus boosting direct bookings. Improving these visibility factors is essential for independent hotels to be seen and booked.

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